Senior Manager, Global Music Marketing & Partnerships

As Senior Manager, Music Marketing & Partnerships, reporting to the Director of Label Affairs you will play a key leadership role in overseeing the partnership, distribution and promotion strategy for Riot’s music efforts. Collaborating with Music Supervision, artist and label partners, global music distributors, and internal Riot teams, you will ensure seamless execution of music initiatives that support the overall goals of Riot’s Games.

You will lead music promotion and high-impact campaigns aligned with game objectives, while also driving Riot Games Music (RGM)’s overall music marketing strategy. This includes advising the creative, legal and Business Affairs teams, developing strategy and marketing plans, managing budget allocations, and coordinating vendors, consultants, and global resources across all music releases. Your team will set goals for music promotion, build partnerships with artists, and oversee music distribution, promotion, analytics, catalog management, and future repertoire planning.  

Additionally, you will serve as a key strategic thought partner  for Games and Entertainment Publishing, ensuring that music marketing efforts are integrated to support the goals of each game pillar, acting as the critical link between music and Riot’s broader business objectives.

Key Responsibilities:

• Lead the promotion and commercial exploitation efforts for all of Riot’s owned catalog - from game scores, film/TV soundtracks and artist or IP led songs 
• Lead global artist marketing partnerships, music distribution, and promotion strategies across all RGM releases 
• Develop novel strategies promote Riot’s IP via music and leverage fandom of Riot’s music to support game’s goals 
• Develop and execute global music marketing plans for priority releases in partnership with Music Supervision, Game Leadership Teams, Entertainment Marketing, and regional teams.
• Strengthen DSP relationships, pitch new records for playlisting, and explore broader platform partnership opportunities for our past catalog
• Manage label and artist relationships, ensuring proper integration of music needs and supporting artist involvement in campaigns.
• Produce and distribute analytical reports to inform creative and business decisions, optimizing music strategies.
• SupportScale music strategy globally in key regions, including China, Korea, EMEA, and Brazil.
• Oversee content operations, implementing processes to optimize music distribution globally.
• Collaborate with Business Affairs on key label partnership decisions.
• Analyze data to inform artist selection, manage global spend, and project ROI.
• Manage music marketing budgets for key campaigns, ensuring effective allocation.
• Implement digital marketing campaigns with Riot’s social team to maximize music discovery and amplify player engagement with music.
• Support and advise on music strategies across all Riot IPs, including Esports, Valorant, and League Music.
• Identify and implement opportunities to expand the value of Riot’s music catalog in collaboration with the Music Supervision team.

Required experience

• 7-10 years experience in music marketing and artist partnerships or similar roles
• Proven history creating and execute global marketing campaigns with experience in China and APAC,
• Strong knowledge of working with major DSPs like Spotify, Apple Music, Amazon Music, etc., including negotiating and maintaining relationships with these platforms.
• Proven track record in managing relationships with record labels, artists, and managers, from negotiating deals to developing collaborative projects.
• Minimum 2 years experience managing and developing a team of marketers, as well as coordinating with cross-functional teams (e.g., artists, product teams, legal, and PR).
• Knowledge of licensing, publishing, and intellectual property as it pertains to music, especially in a gaming context
• Experience in tracking and analyzing the success of marketing campaigns through key performance indicators (KPIs), ROI, and data from streaming platforms or digital marketing campaigns. Ability to make adjustments to optimize campaign performance based on metrics.
• Deep understanding of evolving music consumption trends, including how younger audiences (e.g., Gen Z) engage with music across social platforms, interactive media, and experiential marketing.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes your fellow Rioters, who are the customers of your work. Being a dedicated fan of games is not necessary for this position!

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.