Senior Manager, Global Marketing Operations

Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform.  

Our platform and PLM applications connect users in all disciplines to critical product data and processes across the lifecycle and throughout the extended supply chain. The world’s largest manufacturers are leveraging Aras Innovator to manage their complex product lifecycles to improve production timelines, meet and exceed revenue growth targets, and accelerate innovation. We collaborate with companies in some of the most innovative industries, including automotive, industrial/heavy equipment, aerospace and defense, and high-tech electronics. 

We are looking for a Senior Manager, Marketing Operations who can serve as our in-house expert and “chief problem solver,” reporting directly to the Senior Director of Marketing Operations & Digital Marketing. This pivotal role will steer complex, cross-functional initiatives, manage one direct report, and be adept at translating data into meaningful insights and orchestrating cross-functional initiatives that drive pipeline growth and revenue. The ideal candidate is proactive, results-oriented, and thrives on identifying opportunities to elevate our processes and systems—without being asked. They are typically extroverted, enjoy collaborating across departments, and bring fresh ideas to the table that make us better every day. 

Key Responsibilities 

1. Strategic Leadership 

• Develop and execute scalable processes that foster continuous improvement, proactively identifying new strategies to optimize performance. 

• Lead cross-functional rollouts and major initiatives involving Marketing, Sales, Product, and IT, ensuring alignment with broader company objectives. 

• Drive organizational change within marketing programs and the tech stack, effectively collaborating with stakeholders to ensure buy-in and adoption. 

2. Platform Management & Optimization 

• Own the end-to-end administration and enhancement of Marketo, and Demandbase, ensuring seamless data flow and accurate reporting. 

• Drive Salesforce optimizations for lead flow, data, and MarTech integrations. 

• Spearhead complex projects from ideation to execution, establishing clear timelines, milestones, and success metrics. 

• Identify and implement system improvements, new technologies, or integrations that streamline workflows and maximize our tech stack ROI. 

• Collaborate with Sales, Product, and IT teams to ensure cross-functional alignment on data integrity and system performance. 

3. Data Analysis & Pipeline Acceleration 

• Dive deep into marketing and sales data to uncover trends, patterns, and actionable insights that directly impact pipeline creation and acceleration.
• Develop dashboards and reports that give stakeholders a clear view of marketing effectiveness, campaign ROI, and funnel performance. 

• Present complex analyses in a concise, relevant way to executive leadership, recommending tangible steps for improvement. 

4. Team Leadership 

• Lead, mentor, and develop one direct report, fostering a growth-oriented environment that empowers creative problem-solving and continuous learning. 

• Foster a results-driven culture that encourages experimentation, learning, and proactive problem-solving. 

• Partner closely with Marketing, Sales, Product, and Finance teams to drive cross-functional initiatives—from lead scoring models to advanced nurturing programs. 

• Champion a culture of collaboration, open communication, and knowledge sharing across the organization. 

5. Process Improvement & Compliance 

• Build and refine scalable processes for lead management, campaign execution, and data governance. 

• Ensure compliance with GDPR and other data privacy regulations, maintaining high standards for data hygiene and security. 

• Proactively identify and resolve operational bottlenecks to keep marketing programs running smoothly. 

Qualifications 

• Qualifications· Technical Expertise: Proven track record of hands-on administration and optimization of Salesforce, Marketo, and Demandbase in a B2B SaaS environment.· Collaborative Spirit: Exceptional cross-functional communication skills; comfortable presenting insights and recommendations to executive leadership.· Leadership & Coaching: Experience managing direct reports or junior team members, with a commitment to fostering professional development and a positive team culture.
  
• Problem-Solving Prowess: Adept at diagnosing systemic issues and implementing creative, scalable solutions that deliver measurable impact.
• Analytical Mindset: Demonstrated ability to analyze complex data sets, identify patterns, and translate those findings into actionable strategies that drive pipeline and revenue.
• Education & Experience: Bachelor’s degree in Marketing, Business, Engineering, or a related technology field (advanced degree a plus). 7+ years of experience in Marketing Operations, with at least 1 year of people management responsibilities.

Why Join Us...

• Impact: This is a high-visibility role where your strategies and decisions will directly influence our growth trajectory and revenue goals.
  
• Autonomy & Ownership: We value creative thinkers who identify problems and drive solutions independently while maintaining good communication and collaboration.
  
• Development: Work side by side with the Sr. Director of Marketing Operations, and develop skills in leadership, strategy, and advanced marketing technologies.
  
• Culture: Join a team that values collaboration, innovation, and transparency. We celebrate bold ideas and ensure every team member has a voice.

If you are located within 45 miles of the Andover, MA office you must be able to work a hybrid schedule (Wednesday & Thursday In-Office) 

We were recognized as a leader in The Forrester Wave™: Product Lifecycle Management for Discrete Manufacturers, Q1 2023 and were also named a leader in the 2023 SPARK Matrix for PLM by Quadrant Knowledge Solutions. Feedback from our community has established Aras as the top ranked PLM vendor in online review services like G2 and Gartner Peer Insights.   

With over 700 employees in 11 countries, we’re looking to add to our incredible team. If you’re passionate about helping develop next generation product innovation, we encourage you to apply! 

• Flexible paid time off to recharge when you need it, plus company-paid holidays and a dedicated Global Wellness Day.
  

• A 401(k) plan with company match to help you invest in your future.
  

• Robust health coverage, including generous medical, dental, and vision insurance with high premium contributions and deductible reimbursement.
  

• Company-paid life insurance, as well as short- and long-term disability coverage for added peace of mind.
  

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Aras is an Equal Opportunity Employer.