Senior Manager, Digital Experience

Job Description:

Reporting to the Senior Director of NA Marketing, the Senior Manager, Digital Experience will be responsible for driving superior digital experiences for prospects, customers and consumers across Ormco solutions. The successful candidate will lead a team delivering innovative experiences across web, email marketing (marketing automation), and SEO to accelerate above-market growth while meeting organizational objectives. The Senior Manager will support teams focused on generating leads and driving conversions, supporting product launches, digital marketing, e-commerce/website, system integrations and training/education initiatives to support brand awareness, adoption, and utilization of our key orthodontic products.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Direct the day-to-day online operations relating to Ormco’s digital presence with oversight responsibility for operating metrics, key performance indices, digital promotions and maintaining bottom line targets.
• Partner with Marketing team to develop and execute digital marketing strategies across different channels, including email, retargeting, and web/landing pages. Drive standard email measures including open rates and click through rates, web traffic / visits (for both professional and consumer), engagements, and leads.
• Develop and execute targeted email drip and nurture campaigns utilizing marketing automation (HubSpot) and data-mining CRM tools in support of acquisition and retention goals. Optimize campaigns using A/B and multivariate testing methodologies and improve conversion rate.
• Partner with programmers to develop, optimize and maintain B2B and B2C websites/landing pages to generate, nurture, and convert leads to customers.
• Plan and implement SEO strategies to drive qualified traffic.
• Partner with marketing managers and creative team to optimize content based on email best practices and ensure timely execution of tactics.
• Track, report and optimize campaign results in terms of lead generation, sales conversion, revenue and other metrics.
• Collaborate with cross-functional teams including Marketing, Professional Education, Product Management and IT to ensure optimization of digital marketing initiatives.
• Role is focused on NA; however, Role may also need to provide other regions (EMEA, Australia) with support from time to time.

QUALIFICATIONS:

• Strategic: must be able to make decisions quickly that drive Company goals and objectives.
• Communication: must be able to effectively communicate in both written and verbal forms. Creative writing experience a plus.
• Self-reliant: must be able to create, write and execute his/her marketing plans (doesn’t rely on an agency or others to execute their work).
• Analytical: must be able to evaluate marketing program return-on-investment and make recommendations to improve program structure for Company and customers.  
• Creative: must be able to generate out-of-box solutions.
• Leader: must be willing to take risks, self-confidence and the ability to work with all departments in the organization and higher levels of management.
• Influence: must be able to influence direct reports, peers, leadership staff, internal and external customers.
• Excellent organizational and project management skills.
• Strong interpersonal skills and team player mentality.

Job Requirements:

Required:                                                    

• Bachelor's degree in marketing or marketing related discipline required
• 6+ years marketing experience; preferably in healthcare and/or consumer products industries and online services.
• Experience with MS Dynamics, HubSpot marketing automation and Workfront preferred.
• 2+ years of people management experience
• Candidate must reside within a commutable distance to our corporate office in Brea, CA. Must be able to work a 'hybrid' schedule. "Remote" is not an option for this role.

Preferred Skills:

• Preferred: MBA
• Medical device, dental industry, and/or regulated category experience preferred

#LI-CY1
IND123

Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

$93,100 - $173,000

Operating Company:

Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.