Senior Manager, Developer Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning creative and marketing, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Senior Manager, Developer Marketing to lead our global strategy for engaging and growing Snap’s developer community—particularly those building AR experiences with Lens Studio and Spectacles. This is a high-impact leadership role focused on driving platform adoption, retention, and advocacy among technical and creative developers.

You’ll lead a small but mighty team, and operate as a key cross-functional connector across Product Marketing, Developer Relations, Comms, Content, Product, and Regional teams. You’ll shape our developer narrative, scale community-first programs, and lead global campaigns that inspire and activate creators building on Snap AR. This role reports to the Global Director of Developer Marketing and plays a key part in Snap’s AR strategy.

What You’ll Do: 

• Lead Developer Marketing Strategy: Set the global vision, roadmap, and priorities for developer marketing—scaling programs that drive ecosystem growth, engagement, and long-term value for Snap AR.

• People Management: Manage and mentor a high-performing team. Guide career growth, drive clarity, and build an inclusive and inspiring team culture.

• Own Developer Campaigns End-to-End: Lead the strategy and execution of integrated, global campaigns—from concept to launch—across product GTM, evergreen programs, and community engagement.

• Champion the Developer Voice: Embed authentic developer and creator insights into marketing strategies, content, and experiences. Operate as a key advocate across Snap.

• Partner Across Snap: Collaborate deeply with Product Marketing, DevRel, Comms, Insights, and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.

• Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with developers worldwide—across channels, surfaces, and partners.

• Manage External Partners: Oversee social and creative agencies focused on developer campaigns, always-on social, and content strategy. Ensure high-quality execution and innovation.

• Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.

• Lead with Innovation: Stay ahead of developer trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap’s AR ecosystem.

Minimum Qualifications:

• 12+ years of experience in marketing, including 4+ years focused on developer, platform, or technical marketing.

• 2+ years managing teams and leading cross-functional workstreams.

• Deep experience building programs that resonate with creative and technical audiences—especially within AR, AI, gaming, or open platforms.

• Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.

• Deep passion for developer ecosystems and a forward-looking perspective on creative technology, AR/VR/XR, and the future of spatial computing.
   

Preferred Qualifications:

• Experience building and scaling community or ambassador programs for developers.

• Strong cross-functional leadership and stakeholder management skills.

• Entrepreneurial mindset with the ability to navigate ambiguity and drive clarity.

• Data-driven decision maker with strong analytical and strategic thinking.

• Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.

• Passion for technology, innovation, and empowering creative communities.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.