CoreWeave’s Marketing team shapes the narrative and growth engine behind one of the fastest-scaling companies in cloud infrastructure. We operate at the intersection of storytelling, data, and enterprise GTM execution — collaborating closely across Marketing, Sales, Product, and Operations to reach sophisticated technical and executive audiences.
CoreWeave supports some of the most demanding workloads in the world, partnering with leading AI-driven and enterprise customers as we scale globally.
About the Role:CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex, long-cycle customer segments. In this role, integrated marketing is the engine through which demand generation is designed and scaled.
This is a senior individual contributor role for a strategic marketer who thrives on designing full-funnel, persona-driven campaigns that influence multi-stakeholder buying committees. You will define how enterprise buyers experience CoreWeave — from first touch through pipeline — by connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys.
You’ll operate as a strategic advisor and partner to Sales and GTM teams, with significant autonomy and influence over how enterprise demand is generated, measured, and optimized across segments and regions as CoreWeave continues to grow.
Key Responsibilities:- Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
- Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
- Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
- Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
- Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
- Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume
First 90 Days
In your first 90 days, you’ll build a deep understanding of CoreWeave’s enterprise buyers, sales motions, and GTM priorities, assess existing demand generation programs, and establish strong partnerships across Marketing, Sales, and RevOps. You’ll define a clear, scalable enterprise integrated campaign framework aligned to personas and long-cycle buying journeys, begin activating priority campaigns, and put measurement in place to evaluate engagement and pipeline impact—setting the foundation for how enterprise demand generation scales across the organization.
Who You Are:- 7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
- Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
- Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
- Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
- Comfortable translating complex insights into clear narratives and campaign strategy
- Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar)
- Experience partnering with RevOps on full funnel attribution and pipeline measurement
- Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
- Experience in cloud infrastructure, SaaS, IT, or developer-focused products or offerings
- Exposure to ABM and intent-based marketing strategies, and familiarity with ABM platforms (e.g. 6Sense, Demandbase)
- Experience supporting enterprise sales teams on long-cycle, high-value deals
Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk.
- Love architecting complex, integrated campaigns that connect storytelling and data
- Are curious about how enterprise buyers evaluate and adopt new technologies
- Enjoy orchestrating cross-functional collaboration to bring big ideas to life
- Operate independently and help scale best practices across our organization
At CoreWeave, we work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
- Be Curious at Your Core
- Act Like an Owner
- Empower Employees
- Deliver Best-in-Class Client Experiences
- Achieve More Together
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for takeoff, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
Top Skills
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