Strategize and Scale: Design, execute, and continuously optimize high-impact, performance-focused influencer programs and affiliate marketing campaigns to maximize new customer growth and high-quality content generation
Cultivate the Network: Identify, recruit, and onboard a high-volume network of micro and mid-tier creators across key platforms (e.g., Instagram, TikTok, YouTube) who authentically embody The RealReal's luxury brand values
Program Ownership: Directly manage and scale key performance influencer and affiliate marketing channels, developing and driving strategies that convert efficiently
Cross-Functional Alignment: Act as a critical partner to internal teams (e.g., Marketing, Brand, Merchandising) to align influencer strategies with key business moments, including new product drops and major promotional campaigns
Data-Driven Optimization: Analyze creator and affiliate performance data, proactively identifying trends and implementing data-driven strategies for continuous optimization and increased return on investment (ROI)
Reporting & Insights: Own and deliver clear, concise channel performance reporting, translating content effectiveness and key learnings into actionable insights for leadership and relevant stakeholders
Competitive Intelligence: Maintain an up-to-date view of competitor influencer and affiliate activities and market trends to ensure The RealReal's program maintains a best-in-class, competitive edge
Minimum Requirements:
5-8+ years of hands-on experience in influencer marketing, affiliate marketing, or partnership marketing.
Proven track record managing affiliate marketing programs and performance-based micro to mid-tier influencers, gifting programs, and high-volume creator programs that have driven measurable growth for a business
Proficiency with influencer management and/or affiliate platforms (e.g., ShopMy, LTK, CreatorIQ, Impact Radius, or similar)
Demonstrated ability to translate creative vision into tangible results, blending compelling storytelling and authentic brand alignment with a highly hands-on execution style
Ability to interpret complex performance metrics (e.g., impressions, engagement rate, conversion rate) and make informed, data-driven decisions
Meticulous attention to detail, with success in campaign management, thorough content review, and budget optimization
Possesses excellent communication and interpersonal skills, capable of building genuine relationships with creators and working effectively cross-functionally
Preferred Requirements:
Experience in luxury, fashion, ecommerce, or resale
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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