Senior Industry Marketing Manager

Veriforce LLC is a leading provider of comprehensive workforce management solutions, specializing in contractor and employee qualification and safety compliance. Our innovative technology platform and industry expertise enable organizations to streamline compliance processes, mitigate risk, and ensure the safety and competence of their workforce. With a commitment to excellence and a focus on customer success, Veriforce is trusted by leading companies across various industries to manage their workforce compliance needs effectively.

As Veriforce's Senior Industry Marketing Manager, you will be the strategic leader driving growth within our Utilities and Telecom sectors. You’ll own the entire marketing funnel—from top-of-funnel acquisition through to pipeline acceleration and closed revenue—and play a critical role in aligning marketing efforts with sales objectives. Your work will include campaign planning and execution, demand generation, and Account-Based Marketing (ABM) strategies tailored to high-value prospects and customers.

You will collaborate closely with Sales, SDRs, and Product Marketing to develop targeted go-to-market strategies that generate qualified leads, drive engagement, and increase revenue. You’ll also leverage data insights and customer research to refine messaging, optimize marketing spend, and enhance the customer journey.

Key Responsibilities:

• Own and drive the end-to-end marketing strategy for the Utilities and Telecom verticals, ensuring marketing programs directly impact revenue growth.
• Develop and execute multi-channel marketing campaigns, including digital marketing, content marketing, events, ABM initiatives, and demand generation programs to support pipeline and revenue goals.
• Implement and optimize Account-Based Marketing (ABM) strategies, working closely with Sales to engage high-value accounts with personalized outreach.
• Track, measure, and optimize the full marketing funnel, ensuring accurate attribution of marketing programs to revenue impact.
• Conduct competitive landscape analysis and customer research to identify emerging trends, white-space opportunities, and areas for differentiation.
• Foster a strong partnership with Sales and SDR teams, ensuring marketing efforts are aligned with sales priorities and effectively support pipeline acceleration.
• Utilize data analytics, campaign tracking, and performance measurement to assess ROI and continuously refine marketing initiatives.

Required Qualifications:

• 8+ years of experience in B2B marketing, revenue marketing, or product marketing, ideally within SaaS or enterprise technology.
• Proven success in campaign planning and execution, including multi-channel strategies that drive lead generation, engagement, and conversion.
• Hands-on experience with Account-Based Marketing (ABM), demand generation, and sales enablement in enterprise sales environments.
• Deep understanding of SEO, SEM, digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, and analytics tools.
• Strong data-driven mindset, with expertise in campaign analytics, pipeline tracking, and marketing attribution models.
• Leadership and collaboration skills, with the ability to work cross-functionally and influence stakeholders across Marketing, Sales, and Product teams.
• Industry expertise in Utilities, Energy, or Telecommunications is highly preferred.

This role is ideal for a strategic, results-driven marketer who thrives in high-growth, data-driven environments and is eager to take ownership of marketing strategy in a critical industry vertical.

 Here are just a few of the great reasons you should join our team!

• We are mission-focused and mission-driven to help bring workers home safe every day. Our training products and compliance platform help keep workers safe.
• Work with a global team! We have colleagues and customers across North America and overseas.
• Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work.
• Veriforce provides
• 100% paid employee medical and dental insurance
• Monthly contributions to Health Savings Accounts
• A 401(k) match that is immediately fully vested
• Outstanding time off benefits
• Paid time off for volunteer activities

 All job offers will be contingent on successful completion of a drug screen and background check.

Join our team and be part of a dynamic company at the forefront of workforce management innovation. If you are a results-driven marketer with a passion for driving growth within targeted vertical markets, we want to hear from you! Apply now to embark on an exciting career journey with Veriforce LLC.