The Senior Field Marketing Manager leads event-driven marketing initiatives, enhancing brand awareness, generating leads, and driving customer engagement through various events.
About Truv
Truv is revolutionizing the financial industry by providing a unified platform that enables organizations to make confident decisions through seamless access to consumer-permissioned data. Our solutions streamline income and employment verification processes, reduce costs, and enhance operational efficiency for mortgage lenders and other financial institutions. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach.
About the Job
We are seeking a strategic and results-driven Senior Field Marketing Manager to lead our event-driven marketing initiatives. This role is pivotal in enhancing brand awareness, generating leads, and driving customer engagement through webinars, podcasts, conferences, and onsite events.
Key Responsibilities
- Event Strategy & Execution: Develop and execute comprehensive strategies for webinars, podcasts, conferences, and onsite events that align with Truv's marketing and sales objectives.
- Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure cohesive messaging and maximize event impact.
- Content Development: Oversee the creation of compelling content for events, including speaker presentations, promotional materials, and post-event follow-ups.
- Vendor & Partner Management: Manage relationships with external vendors, partners, and event organizers to ensure seamless event execution.
- Budget Management: Plan and manage budgets for all field marketing activities, ensuring cost-effective strategies that deliver ROI.
- Performance Analysis: Measure and analyze the effectiveness of events, providing insights and recommendations for continuous improvement.
Qualifications
- Experience: Minimum of 5 years in field marketing or event management, with a proven track record of successful event execution and lead generation.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Skills: Strong project management skills, excellent communication and interpersonal abilities, and proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce).
- Attributes: Creative thinker with a strategic mindset, capable of managing multiple projects simultaneously in a fast-paced environment.
Great to Have
- Innovative Environment: Be part of a company that's transforming the financial industry with cutting-edge technology.
- Growth Opportunities: Play a pivotal role in shaping the future of Truv's marketing initiatives and overall growth trajectory.
- Collaborative Culture: Work with a team of passionate professionals dedicated to excellence and innovation.
- Competitive Compensation: Receive a comprehensive compensation package, including base salary, performance bonuses, and equity options.
Benefits
- Fully remote
- Competitive salary and equity package
- Health, dental, and vision insurance
- 401(k)
- Flexible time off
- Work with cutting-edge technology and innovative customers
- Opportunity to shape the future of financial data access
We are an equal opportunity employer committed to diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.
Top Skills
Marketo
Salesforce
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