The Senior Field Marketing Manager executes marketing programs, supports sales goals, and collaborates between Field Sales and Marketing to drive pipeline success.
The Role:
Field Marketing is the primary liaison between Field Sales and Corporate Marketing. The Senior Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics such as regional trade shows, conferences, field events (including virtual), direct mail, call campaigns, and webinars. Their main goal is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs. There will also be a focus on developing customer and partner-centric programs in this role.
This position reports to the Senior Director of Global Field Marketing. 20% of US travel is expected.
What You'll Do:
- As the primary liaison between the West Field Sales Team and Marketing, you will plan, create, and execute all marketing activities for the region and report results, focusing on achieving the region's Field Marketing pipeline goals.
- Track and report on all levels of pipeline metrics, such as qualified sales opportunities and pipeline and bookings contribution.
- Coach and enable the Field team to generate outbound opportunities using best practices for target and non-target accounts.
- Ensure feedback from the field gets back to Marketing to ensure the Field is being supported for the sales targets.
- Work directly with AEs and sales leaders to identify new programs, activities, tools, and processes to create a rolling 6-month marketing plan for each AE territory.
- Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc., to the regional sales team.
- Collaborate with the digital team to drive the progression of suspects and MQLs in the pipeline, as well as with partner marketing to support local partner programs.
What We're Looking For:
- Proven track record of successfully building and guiding field marketing execution.
- Experience working with AE’s and Sales Development teams to overachieve on Marketing funnel goals.
- Understanding fundamentals of the marketing funnel from Top to Bottom, and activities to move prospects through to close.
- Metrics-driven individual who can have data-driven and inspiring conversations on marketing activities.
- Savvy enterprise B2B digital marketer with expertise in live events/face-to-face programs and virtual events.
- Enthusiasm for challenges and great interpersonal skills to get the best out of the partners in the Sales and Marketing teams.
- Project management and budget management capabilities.
- Strong verbal and written communication skills.
- 8+ years of Field Marketing experience
- Bachelor’s degree in Marketing or equivalent area of study.
- Knowledge of Salesforce CRM is a must. Experience with Marketo and Outreach is a plus.
Why Join:
There's never been a better time to join our SnapSquad!
At SnapLogic, we believe our people are the heart of our success. That is why we are dedicated to creating an environment where you can thrive both personally and professionally. From competitive salaries and robust health benefits to global wellness initiatives, we ensure you’re set up for success - wherever you’re based.
Here’s why you don’t want to miss out on being a part of our team:
A Legacy of Excellence - Recognized Industry Visionary and Leader:
When it comes to innovation and growth, SnapLogic isn’t just keeping up; we’re setting the pace. Recognized by Inc. 5000 as one of the Fastest Growing Private Companies in 2024, our trajectory speaks volumes. For the third consecutive year, SnapLogic has been named a Visionary in the Gartner Magic Quadrant for Data Integration Tools, where we’ve been praised for our expanding platform and generative AI innovations. And that’s not all—Aragon Research has highlighted our leadership in the tPaaS Globe Report, calling our generative AI capabilities a major differentiator that puts us ahead of the competition.
Redefining the Integration Category in the Age of AI:
In an era where enterprises are reimagining themselves as composable, data-driven entities, SnapLogic is at the forefront, unlocking new possibilities through generative AI and AI-augmented, graphical-visual integration. SnapLogic is not just making integration accessible to highly technical experts, but also to business technologists seeking simplicity. SnapLogic’s comprehensive, highly scalable platform transcends traditional boundaries by unifying application and data integration, API management, and automation. It’s not just another iPaaS platform - we’re a catalyst for agility and innovation, enabling businesses to seize the future today.
Innovation at the Forefront:
SnapLogic was first to market with the world’s only generative integration solution, SnapGPT, empowering users to integrate faster and easier. With open source and proprietary large language models (LLMs) and artificial intelligence, SnapGPT enables users to integrate any applications or data sources with natural language. Since launching SnapGPT in early 2023, SnapLogic has launched a full suite of AI solutions, including AgentCreator which empowers everyone to create GenAI-powered automations and applications without coding. Thousands of enterprises around the globe rely on SnapLogic to integrate, automate and orchestrate their data – across their business and now they’re looking to SnapLogic to help them unlock the next frontier of generative AI.
Join Us on Our Journey
At SnapLogic, we're changing the way the world works with data—and we want you to be part of that change. If you're ready to push boundaries, embrace innovation, and lead the charge in transforming industries, we want to hear from you.
SnapLogic is headquartered in San Mateo, CA, with team members located across the globe. No matter where you’re based, we offer a dynamic, collaborative, and forward-thinking environment that fosters growth, creativity, and success.
Are you ready to join the SnapSquad and shape the future of generative integration? We can’t wait to see your application!
Top Skills
Marketo
Outreach
Salesforce
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