Senior Director CTV & Social Media

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

As Senior Director/Director of Partnerships, you will lead our North American CTV and Social Media partnerships strategy, driving adoption of the Authenticated Traffic Solution and expanding LiveRamp's footprint across streaming platforms, connected TV environments, and major social networks.

You'll architect and execute partnership strategies with platforms like Roku, Samsung, Hulu, Disney+, Netflix (ad-supported tier), TikTok, Meta, Snap, and emerging CTV/social players. As a trusted advisor on identity and privacy-safe collaboration, you'll position LiveRamp as the essential infrastructure partner for the future of addressable media.

Your Team Will

Strategic Leadership

• Establish best practices for partnership development in CTV and social media, creating repeatable playbooks that accelerate time-to-value

• Own and expand executive relationships with C-suite and VP-level stakeholders at major CTV platforms (Roku, Samsung Ads, VIZIO, LG Ads, etc.) and social media companies (Meta, TikTok, Snap, Pinterest, Reddit, etc.)

• Develop category strategies that position LiveRamp as the identity and data collaboration partner of choice for streaming and social platforms navigating the landscape

• Drive product roadmap influence by gathering partner requirements and collaborating with Product teams to ensure ATS and other solutions meet evolving CTV and social media needs

• Identify white space opportunities within the CTV and social ecosystem, including emerging platforms, FAST channels, and next-generation social networks

• Execute complex negotiations involving multi-year commercial agreements, technical integrations, and strategic co-innovation initiatives

• Drive adoption metrics beyond contract signatures, including active usage, data collaboration volume, and partner satisfaction 

• Develop account expansion strategies that grow wallet share through upsell, cross-sell, and strategic program expansion

• Lead deal teams comprising Legal, Privacy, Product, Engineering, Marketing, and Customer Success to ensure seamless partner onboarding and activation

• Remove blockers by coordinating across functions, escalating strategically, and maintaining momentum through complex technical and business requirements

• Translate technical concepts into compelling business value propositions for non-technical executives at partner organizations

• Champion partner needs internally, ensuring LiveRamp's product and go-to-market strategies reflect CTV and social media market dynamics

• Serve as a subject matter expert on CTV identity solutions, social media data collaboration, and privacy-forward advertising technology

• Represent LiveRamp at industry events, conferences, and partner summits (CES, IAB ALM, Cannes Lions, etc.)

• Contribute to industry standards through participation in trade organizations like IAB Tech Lab, Partnership for Responsible Addressable Media (PRAM), and others

• Build LiveRamp's brand as a trusted partner through public speaking, thought leadership content, and strategic relationship-building

• 8+ years in partnerships, business/corporate development, or strategic sales

• Deep CTV and/or social media expertise with established relationships at major streaming platforms, device manufacturers, social networks, or adjacent AdTech companies

• Proven track record of closing technically complex and long sales cycle deals.

• AdTech/MarTech fluency including working knowledge of: SSPs, DSPs, CDPs, identity solutions, header bidding, programmatic advertising, data clean rooms, and privacy frameworks (TCF, GPP, CCPA, GDPR)

• CTV ecosystem understanding: familiarity with ACR data, streaming measurement, server-side ad insertion (SSAI), CTV attribution, and platform-specific technical requirements

• Social media platform knowledge: understanding of social ad products, Conversions API, offline events, first-party data onboarding, and platform identity solutions

• Identity & privacy expertise: strong grasp of authenticated traffic, RampIDs, deterministic vs. probabilistic matching, and privacy-preserving technologies

• Player-coach mentality with the ability to balance personal IC contributions with team development and strategic leadership

• Executive presence and communication skills, comfortable presenting to C-level audiences and representing LiveRamp in high-stakes negotiations

• Cross-functional influence with a track record of rallying diverse teams around shared goals without direct authority

• Entrepreneurial drive with a bias for action, comfortable with ambiguity, and energized by building new markets

• Strategic thinking balanced with tactical execution—you see the big picture but aren't afraid to roll up your sleeves

• Relationship builder who invests in long-term partnerships built on trust, transparency, and mutual value creation

• Growth mindset with intellectual curiosity about emerging technologies, market trends, and evolving customer needs

• Results orientation with a track record of exceeding targets and driving measurable business outcomes

• Existing relationships with partnership and business development teams at top-tier CTV platforms (Roku, Samsung, VIZIO, LG, etc.) or social media companies (Meta, TikTok, Snap, Pinterest, etc.)

• Experience with Canada and/or Mexico markets, including familiarity with regional privacy regulations and platform dynamics

• Background in identity solutions, data onboarding, or audience platforms (e.g., The Trade Desk, LiveRamp, Neustar, Experian, Acxiom)

• Track record of launching new products or expanding into new verticals within AdTech or MarTech

• Experience working in or closely with product teams to influence roadmap and drive product-market fit

• Market leadership position: Work with the industry's most comprehensive identity resolution and data collaboration platform

• Strategic importance: This role is critical to LiveRamp's growth strategy in the fastest-growing segments of digital advertising

• Executive visibility: Regular interaction with LiveRamp's C-suite and board of directors

• Innovation opportunity: Shape the future of privacy-forward advertising technology and identity solutions

• Competitive compensation: Base salary + performance bonus + equity, commensurate with experience

• Career growth: Clear path to VP and beyond as the team and business scale

Location: 3 days a week in NYC or SF (potentially Seattle)
Travel: 20% (industry events, partner meetings, team gatherings)
Reports to: SVP Partnerships

The approximate annual base compensation range is $224,000 to $309,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
 

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 

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