Senior Director, Social Media

As the Senior Director of Social Media you will be the architect of Jazwares’ digital footprint and social-first brand storytelling. This role is responsible for defining the global social strategy across a portfolio of owned and licensed brands (e.g., Squishmallows, Pokémon, Star Wars). Reporting to the SVP of Marketing, this leader will transform social platforms into engines for brand affinity, community engagement, and revenue. You will lead a high-performing team of social media managers, content creators, and community specialists to ensure our brands are the most talked-about in popular culture.

What You Will Do: 

• Orchestrate the overarching social media positioning for the entire brand portfolio, ensuring a distinct "voice" and "vibe" for each brand.
• Lead the strategy for TikTok, Instagram, YouTube, LinkedIn, and emerging platforms, staying ahead of trends to ensure Jazwares is a first-mover in digital spaces.
• Whether it’s highly produced or more organic, oversee the development of viral-ready, social-native creative and campaign briefs that prioritize engagement over traditional advertising.
• Partner with Sales and E-commerce to build "link-to-ladder" strategies, driving direct-to-consumer sales through social shops and livestreaming.
• Balance regional strategies with each brand’s global positioning. Partner with leaders across territories to find efficiencies and local market opportunities with social.
• Develop and maintain the global social media budget, optimizing spend across paid social, influencer activations, and content production.
• Oversee relationships with social agencies and platform partners (Meta, TikTok, Google) to ensure world-class execution and early access to new features.
• Act as the primary social expert for internal Product, Design, PR, and Sales teams, ensuring social trends inform product development.
• Present social-first strategies and performance data to internal executives and external Licensors (e.g., Disney, Nintendo) with authority and clarity.
• Utilize social listening tools and platform analytics to identify "micro-trends" that the brand can capitalize on in real-time.
• Define and measure KPIs (Engagement Rate, Share of Voice, Conversion, Community Sentiment) and report results to leadership with actionable "so-what" insights.
• Set the protocol for community management and social customer service, ensuring brand reputation is protected in a 24/7 digital environment.
• Keen sense of current trends and forecasting what’s next. From film, food, music, fashion to beauty, our brands sit at the intersection of it all. Particularly on Squishmallows, understand and translate how best to deepen our position as a lifestyle franchise brand.

Supervisor Responsibilities:

Manages People:  Yes

• This position is responsible for performance management for their team.
• This position provides work direction to others, including assigning and evaluating work while also providing mentorship and guidance.

What We Are Looking For: 

• 10+ years of experience in digital marketing or social media.
• At least 5 years in a senior leadership role managing teams and multi-brand portfolios.
• Proven success in CPG, Entertainment, Fashion, or Beauty environments.
• Experience managing high-profile franchise or licensed brands.
• Demonstrated track record of driving measurable growth in engagement, share of voice, community sentiment, and conversion.
• Deep, current knowledge of TikTok, Instagram, YouTube, LinkedIn, and emerging platforms (plus how algorithms, formats, and creator economies differ across each).
• Strong understanding of social commerce, including in-app shopping, affiliate models, livestream selling, and conversion optimization.
• Expertise in social listening, analytics, and sentiment analysis, with the ability to identify and act on micro-trends in real time.
• Fluent in internet culture, memes, fandoms, and digital subcultures (ToyTok, gaming, collectors, lifestyle communities).
• Strong understanding of licensed brand ecosystems and how licensors (e.g., Disney, Nintendo) evaluate brand safety, performance, and creative alignment.
• Knowledge of global marketing dynamics and how to balance centralized brand strategy with local market execution.
• Advanced proficiency with enterprise social tools such as Sprout Social, Sprinklr, Dash Hudson, or similar platforms.
• Working knowledge of paid social, influencer platforms, and content performance dashboards.
• Ability to define and scale a global, multi-brand social strategy with distinct voices and vibes per brand.
• Strong creative direction skills—able to guide teams toward social-native, vertical-first, engagement-driven content.
• Skilled at building creator and influencer strategies that feel authentic, experimental, and culturally relevant.
• Proven ability to lead, inspire, and develop high-performing teams of social managers, creators, and community specialists.
• Strong cross-functional collaboration skills (Marketing, Product, Design, PR, Sales, E-commerce).
• Excellent storytelling and presentation skills—able to translate data into clear, compelling insights for executives and licensors.
• Confident communicator who can act as the organization’s social media authority.
• Budget development and optimization across paid social, influencers, and content production.
• Strong agency and platform-partner management skills.
• Ability to connect social activity to broader business outcomes (brand affinity, community growth, revenue).
• Ability to pivot quickly—adjusting strategy within hours in response to trends, cultural moments, or algorithm changes.
• Ability to balance high-level vision with hands-on execution, especially during major launches or cultural moments.
• Ability to manage brand reputation and lead crisis response in a 24/7 social environment.
• Ability to think globally while executing locally across regions and cultures.
• Ability to spot what’s next in pop culture, not just what’s trending now.

Other Characteristics

• Pop-culture obsessed with strong taste and instinct for what resonates.
• “Creator mindset” — personally enjoys experimenting, building, and iterating on social content.
• Highly adaptable, energetic, and comfortable in fast-paced, high-growth environments.
• Collaborative, curious, and externally oriented (constantly learning from platforms, creators, and culture).
• Comfortable with occasional nights, weekends, and travel tied to launches, events, and shoots.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

What we offer:  

The salary range for this position is $167,040 - $212,160/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.  

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.   

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.  Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects. 

Working at Jazwares  

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.  

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!   

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.  

Who We Are  

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook

Recruitment Safety 

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to [email protected]. We look forward to you experiencing a safe and enjoyable application process at Jazwares!