Senior Director, Promotional Strategy

We’re looking for a highly strategic and data-driven Senior Director of Reinvestment & Promotional Strategy to be the commercial engine behind player lifetime value. This high-impact role is responsible for designing, optimizing, and leading the holistic strategy for how we reinvest in our player base to drive optimal engagement, retention, and loyalty across the entire lifecycle. You will have a direct impact on our bottom line by optimizing the efficiency and effectiveness of our promotional spend.

• Own the Reinvestment Strategy and Budget: Define, manage, and continuously optimize the company's promotional reinvestment strategy and budget. Focus on maximizing the return on investment (ROI) for all spend across incentives, bonuses, and promotional offers.
• Lead Promotional Strategy and Commercial Analytics: Lead the strategic planning, execution, and commercial assessment of the entire promotional calendar. This includes driving the strategy for pricing optimization and developing player segmentation models to ensure efficient and impactful promotional allocation.
• Strategic Planning and Stakeholder Management: Own the strategic process to plan, execute, and assess the results of the promotional calendar planning cycle, including deep stakeholder management and cross-functional communication with Finance, Product, and Data teams.
• Maximize Customer Lifetime Value (CLV): Develop data-driven strategies that deepen customer relationships and drive lifetime value by effectively leveraging promotional offers across key touchpoints (acquisition, activation, retention, and winback).
• Drive Consumer Engagement with CRM:  Provide CRM team leadership to strategize and execute against a cohesive multi-channel customer communications plan
• Performance Monitoring and Optimization: Establish robust reporting frameworks to monitor the performance and efficiency of all promotional spend, continuously identifying and executing on opportunities for significant optimization and efficiency gains.
• Team Leadership: Lead a team focused on promotional execution and channel management, providing strategic direction and fostering a culture of innovation, data-driven decision-making, and high performance.

• 7+ years of progressive experience in Promotional Strategy, Reinvestment Strategy, or Consumer Analytics, with at least 2 years in a leadership role.
• Deep, proven experience in B2C Commercial Analytics, including significant work in pricing optimization, promotional modeling, and/or budget allocation to drive maximum ROI.
• Demonstrated experience in CRM, retention, or lifecycle marketing, specifically owning the strategic execution across channels (email, SMS, push).
• Exceptional analytical skills with a track record of interpreting complex commercial data, building financial models, and translating insights into a cohesive, high-impact reinvestment strategy.
• Proven experience managing CRM platforms and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, etc.).
• Strong understanding of customer economics, segmentation, lifecycle stages, and the strategic use of promotions.
• Experience in a mobile-first, fast-paced consumer technology, e-commerce, or gaming/DFS/sports betting environment is strongly preferred.
• Excellent communication, negotiation, and cross-functional leadership skills, with the ability to influence stakeholders across departments.

• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.

• We have a strong preference for candidates based in Atlanta, GA. Outstanding candidates across the U.S. will also be considered for a remote arrangement. #LI-Remote

The typical salary range for this position is $170,000 to $220,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted:  10/27/2025