Senior Digital Analyst

Compensation Range:

Position Summary

The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance.

Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.

Essential Functions:

UX, Digital Product & Full-Funnel Analytics

Own end-to-end analysis across websites, digital products, campaigns, and user journeys

• Analyze user behavior, engagement, and drop-offs across all pages and experiences
• Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes
• Connect campaign performance with on-site behavior and downstream results
• Provide insights to improve usability, conversion, and overall journey effectiveness

Tracking, Data Integrity & Measurement Strategy

Partner with Analytics on the UX implementation for UX funnels and products on the website and prospect products.

• Define UX event tracking, conversion tracking, across all prospect digital properties
• Partner with Analytics on UX metrics to ensure data accuracy, consistency, and alignment across GA4, Full Story and CRM systems
• Implement UX Discovery, Engagement and Conversion KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns
• Maintain tagging standards, data structures, and documentation to support reliable reporting for UX

Performance Reporting, Insights & AI Enablement

Drive reporting, insights generation, and performance optimization across UX, product, and campaigns

• Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
• Deliver regular and ad-hoc insights with clear, actionable recommendations
• Support optimization and experimentation efforts through data-driven analysis
• Enable and support AI-driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks
• Other duties as assigned.

Supervisory Responsibilities:  N/A

Requirements:

Education & Experience:

• Bachelor’s degree in computer science, design, human-computer interaction, or a related field.
• 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
• Must have Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
• Must have Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points

Competencies/Technical/Functional Skills:

• Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
• Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
• Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes
• Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
• Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
• Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
• Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
• Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
• Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
• Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
• Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority

Location: Remote, USA

Travel: up to 10% travel

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.