Senior B2B Marketing Specialist

Your Impact:

We are seeking a proactive and energetic demand marketing specialist to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies. This role reports to the Manager of Demand Generation and is hybrid at our Boston, MA, office.

What you will do at Mirakl:

• Assist in the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
• Marketing program execution, including email nurture campaigns, webinars, landing pages, digital events, digital advertising across platforms: Linkedin, Google Adwords, and 6Sense display retargeting, and 3rd party eblasts & cost-per-lead programs.
• Copy write marketing communications and demand generation materials including social media, emails, webinar descriptions, landing pages, banner advertisements, and Google ad copy
• Campaign setup and operations including: Hubspot, Salesforce, & 6Sense
• Support campaign material creation in Canva
• Support launch and distribution of new content marketing assets, press releases, and customer announcements
• Closely track and analyze the effectiveness of marketing campaigns and programs
• Help manage vendor relationships and projects

What Mirakl is looking for in a candidate:

• Bachelor’s Degree in marketing, communications, or related field
• 3+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
• Proven success in programs and project management
• Ability to work in a fast-paced environment with multiple stakeholders
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Detail oriented individual that takes initiative to define and improve processes
• Working knowledge of marketing automation, CRM, and advertising platforms. Hubspot, Salesforce, & 6Sense experience a plus
• Experience with marketing reporting
• Ability to travel when necessary; Periodic international travel required (Paris)

#LI-Hybrid

Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.