Field Marketing Manager

Your impact:

We are seeking a highly motivated, proactive and energetic Field Marketing Manager to support our sales team and additional product suite to develop and execute field marketing programs and tradeshows. This person will collaborate closely with the executive team, sales, product, and alliances teams to ensure successful events for our customers.

What you'll do at Mirakl:

• Develop the field marketing plan, specifically focusing on tradeshows, events (in-person, hybrid or virtual), direct marketing & ABM
• Develop account based marketing plans for target accounts in collaboration with Account Executives 
• Collaborate closely with the channel team to integrate partners into field marketing opportunities
• Track and analyze the efficiency of our marketing campaigns to determine ROI and prioritize resources
• Craft overall regional marketing strategy in collaboration with broader Sales and Marketing team members to deliver leads and accelerate pipeline growth 
• Create and implement relevant campaigns which include planning regional field events, virtual events, and tradeshows in order to spread awareness, create demand and accelerate existing opportunities
• Work closely with regional sales and channel team to understand target clients and produce joint activities that help to achieve individual and company goals
• Responsible for digital programs, events and field marketing campaign setup and operations including: Salesforce and Hubspot
• Partner with Global Marketing Operations to closely monitor and track the ROI of campaigns and events
• Work cross-functionally with all global marketing functions to drive in-region sales success, helping to deliver qualified leads and pipeline opportunities within target accounts
• Create and manage event calendar, budgets, project plans and summaries for your region
• Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
• Manage a diverse range of corporate & field events with concentration in sponsorships, conferences & closing activities
• Conduct pre and post event meetings that communicate objectives and prepares broader team for events and follow up action items
• Collaborate and communicate with internal teams - Sales, Alliances, Product Marketing, Customer Marketing, Demand Generation, etc to produce account based marketing programs including but not limited to: direct mail campaigns, collateral, and roadshows
• Design and craft event support campaign materials including: email campaigns, landing pages, social media
• Own metrics for success in your region - Track and measure event marketing effectiveness and ROI
• Ensure alignment between marketing investment and sales requirements for all field marketing programs
• Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story

Requirements:

• Bachelor’s Degree in marketing, communications, or related field
• 5+ years of relevant work experience in field marketing and/or corporate events, preferably in a high tech environment
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Tradeshow booth design and execution experience
• Strong communication skills (interpersonal, written and verbal)
• Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
• Experience with marketing reporting and ability to show ROI of events
• Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
• Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso,6Sense)
• Willingness to travel