Senior Demand Generation Manager, Partners - EMEA

Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

We’re looking for a strategic and hands-on partner marketing leader to help scale our growing partner ecosystem — from technology integrations and agencies to marketplaces and regional programs. As our Senior Demand Generation Manager, Partners, you’ll build and lead go-to-market programs that drive real pipeline growth and revenue through collaboration with our partners.

You’ll work closely with our VP of Demand Generation, VP of Global Partnerships, and cross-functional teams across sales, marketing, and product to design scalable programs that bring Customer.io’s partner vision to life. This is an opportunity to shape how we grow with — and through — our partners, and eventually build a high-performing partner marketing team from the ground up.

• Collaboration over silos. You thrive on working across teams, building trust, and making partners feel like part of the crew.
• Data with heart. You use analytics to tell stories and drive decisions — not just to report numbers.
• Bias for action. You’re comfortable testing, iterating, and improving fast rather than waiting for perfect.
• Clear communication. You simplify complexity and make everyone around you more effective.
• Growth mindset. You see ambiguity as opportunity and are energized by building new things from scratch.

Strategic planning & growth

• Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA).
• Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success.
• Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes.
• Build scalable workflows to manage partner requests, campaigns, content, and events efficiently.

Campaign development

• Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations.
• Develop clear, compelling “better together” stories that highlight the value of our joint solutions.
• Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors.
• Track and optimize partner-influenced pipeline using data-driven attribution and performance insights.

Marketing operations & analytics

• Build reporting frameworks that surface partner performance, ROI, and roadmap progress.
• Automate partner onboarding, nurturing, and activation workflows.
• Create dashboards and predictive models to forecast partner pipeline and conversion.
• Continuously refine processes for campaign launches, creative approvals, and partner marketing requests.

Collaboration & communication

• Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals.
• Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints.
• Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories.
• Present results and strategy updates to executive leadership.

• Pipeline impact: $4M+ in partner-sourced pipeline annually.
• Partner growth: 50+ new, high-quality partners each year.
• Campaign conversion: 25%+ conversion rate on partner recruitment campaigns.
• Regional expansion: Successful launch of localized EMEA partner marketing programs.
• Efficiency: 50% reduction in partner request turnaround time.

You’re a data-driven marketer who thrives on building programs from scratch and seeing them scale. You know how to turn complex partner ecosystems into simple, impactful growth engines — and you love collaborating across teams to make it happen.

Experience

• 5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth.
• 3+ years in a senior or leadership role, managing projects or teams across marketing functions.
• Based in EMEA, with deep understanding of regional market dynamics and partner landscapes.
• Proven success designing and launching partner recruitment campaigns that convert.

Technical know-how

• Experienced with PRM tools (Partnerstack, Allbound, etc.) and marketing automation platforms (HubSpot, Marketo, or Pardot).
• Strong with Salesforce and comfortable building custom dashboards and attribution models.
• Familiar with affiliate/referral programs and major marketplaces like AWS, Google Cloud, HubSpot, or Salesforce.

Leadership & mindset

• Analytical and outcome-oriented — you use data to guide decisions and optimize performance.
• Collaborative leader who builds alignment across functions and influences without authority.
• Growth mindset — comfortable with ambiguity and energized by building from zero to one.
• Confident communicator with presence at the executive and partner level.

Bonus points if you have

• Relationships in the MarTech or customer engagement ecosystem.
• Experience working with AI/ML or emerging tech partnerships.
• Background in marketplace programs (AWS, Google Cloud, Salesforce AppExchange).
• Experience scaling marketing teams in high-growth environments.

We believe in transparency. Starting salary for this role is $140,000 (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30 minutes with Recruiter
• 45 minutes with Senior Demand Gen Manager
• 45 minutes with two potential team members
• 1 week to complete a take-home assignment followed by a 45-minute Review Call

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.