Senior Creative Strategist

Location: United States (Remote)
Employment Type: Full-Time

About the Role

Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation.

You’ll own the strategic direction behind our video and static ad creative — from concept development to performance optimization — working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth.

This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance.

• Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram.
• Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data.
• Set creative direction that balances brand consistency with direct-response effectiveness.

• Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters.
• Provide clear creative briefs, examples, and feedback that elevate execution quality and speed.
• Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity.
• Partner with freelance creatives as needed to scale production.

• Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization.
• Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats.
• Own the creative testing roadmap and continuously push new hypotheses into market.

• Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity.
• Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals.
• Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies.

• Influence broader creative and growth strategy through insights, learnings, and recommendations.
• Contribute to creative playbooks, frameworks, and best practices as the team scales.
• Mentor junior strategists and elevate creative thinking across the team.

• 5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments.
• Proven track record of developing paid social creative that scales.
• Deep understanding of direct-response marketing principles and creative testing.
• Strong ability to connect performance data to creative decisions.
• Experience leading or heavily influencing cross-functional creative teams.

• Experience in health, wellness, or supplement brands.
• Familiarity with UGC-style ads, testimonials, and creator-led content.
• Copywriting or scripting experience.
• Experience working with freelance creative talent.

• Real ownership over creative strategy — not just execution
• Fast feedback loop between creative ideas and performance data
• Opportunity to shape and scale a category-leading brand
• Collaborative, performance-focused creative culture

• Health, Dental & Vision
• 401k Plan
• Quarterly Performance Bonus
• Team Outings & Events
• Amazing, pet-friendly, office environment
• Paid time off and company holidays
• High-ownership role with direct impact on growth and creative direction