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Cisco

Senior Creative Strategist, Global Brand

Posted 4 Days Ago
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In-Office
Toronto, ON
145K-239K Annually
Senior level
In-Office
Toronto, ON
145K-239K Annually
Senior level
Lead global brand strategy and creative lifecycle for campaigns, events, and product experiences. Identify market frictions, translate complex B2B technology into clear narratives, manage budgets and operations for large-scale marketing projects, and drive cross-functional alignment across a matrixed organization to scale brand stories.
The summary above was generated by AI
The application window is expected to close on: 08/01/2026

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

This remote role is open to locations in the USA, EMEA or Canada. No relocation benefits are available.
Meet the Team

The Global Brand Strategy team is the architect of Cisco's brand, responsible for shaping how and why we show up in the world. Our job is deceptively simple: help make Cisco easier to buy, easier to understand, and harder to ignore. We are expert orchestrators, synthesizers, and influencers—the stewards of one of the most trusted B2B brands in the world. 

Your Impact

As a Senior Creative Strategist, you’ll lead the strategic lifecycle of Cisco's brand activations—from campaigns to events to product experience—to ensure every moment resonates with our audience. You’ll pinpoint friction points in the market to uncover unique compelling tensions that only Cisco can resolve. You’ll empower cross-functional teams to scale brand stories that feel equally relevant in a boardroom and magnetic in a 10,000-person arena. You’ll pivot seamlessly between design critiques, financial reviews, research analysis, and strategic planning and keep the team on track. You’ll seek the "why" behind every creative decision and refuse to settle for surface-level solutions.

Minimum Qualifications

 • 10+ years of experience in brand strategy or brand management at a global agency or large-scale enterprise.

• 5+ years of proven experience leading brand campaigns and experiential marketing that builds brand equity in hybrid ecosystems.

• 5+ years of demonstrated experience navigating budgetary and operational realities for large-scale marketing projects.

• 5+ years of translating sophisticated technical or B2B concepts into clear, actionable narratives.

• Experience working within a matrixed, global organization requiring cross-functional consensus-building.

Preferred Qualifications

 • Direct professional experience living or working in non-US markets.

• Deep experience collaborating with non-marketing stakeholders like messaging, product design, and researchers

• Experience collaborating with senior stakeholders to drive evidence-based decision making 

• Strong cultural awareness and ability to adapt global narratives for diverse international audiences.

Why Cisco? 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $165,000.00 to $208,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

  • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

  • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

  • Additional paid time away may be requested to deal with critical or emergency issues for family members

  • Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

  • .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

  • 1.5% of incentive target for each 1% of attainment between 50% and 75%;

  • 1% of incentive target for each 1% of attainment between 75% and 100%; and

  • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$165,000.00 - $239,200.00

Non-Metro New York state & Washington state:

$145,000.00 - $210,200.00

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.

Cisco Irvine, California, USA Office

130 Theory, Irvine, CA, United States, 92617

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