Supports customer analytics and commercial economics by applying AI modeling, SQL, Excel, and business intelligence to identify revenue, retention, margin, bundling, cross-sell, and expansion opportunities. Extracts and validates data from disparate sources, identifies behavioral patterns, builds forecasts, and delivers actionable insights to Sales, Marketing, Product, Revenue Operations, and Lifecycle teams. The role influences commercial and go-to-market decisions across customer segments, products, and channels.
Position: Senior Business Analyst, Commercial Economics
Location: Seattle, WA (Hybrid)
Overview: The Senior Business Analyst, Commercial Economics supports customer analytics across IB Legal, helping drive revenue growth and margin improvement. This role partners with Sales, Marketing, Product, Revenue Operations, and Lifecycle teams to generate insights that inform key Commercial and GTM decisions across the platform. A successful candidate in this role will leverage a blend of hands-on business intelligence, commercial foresight, and advanced AI proficiency.
IB Legal is consolidating multiple legacy businesses into a unified commercial platform, and this role will flex AI fluency, strategic thinking and tactical execution to support customer insights and performance across products and channels.
Key Responsibilities
- Apply AI modeling to build contraction, expansion, and usage reporting across customer segments and various packaging motions
- Identify opportunities to improve revenue, retention, and margin through data-driven insights
- Evaluate bundle performance and cross-sell opportunities across the portfolio
- Partner with sales and lifecycle teams to assess customer performance and identify expansion opportunities
- Efficiently extract data from various sources, manipulate, validate, and turn numbers into actionable insights to drive commercial policies and decisions
- Deploy AI-driven modeling to identify behavioral patterns, align data across various sources, and streamline existing processes to hone a crisp point of view across platforms.
What You’ll Work On
- Integrate AI-driven methodologies across analytics, data architecture, pattern recognition, forecast modeling, and various tactical execution tools
- Identify customer behavior patterns across customer segments
- Bundle performance and cross-sell optimization
- Customer retention and expansion insights
- Supporting commercial decision-making with data and analysis
Qualifications
- 3–6 years in Analytics to support business growth, strategy, and/or operations
- At least one year of experience leveraging AI to identify behavioral patterns, align data across various sources, or build forecast modeling.
- Experience working with customer data, revenue modeling, or financial analytics
- Strong SQL query and Excel skills
- Advanced AI proficiency
- Strong communication, collaboration, and creative problem-solving skills
- Demonstrated ability to mine, manipulate, and analyze large, complex datasets from disparate systems or sources, and transform it into actionable insights for the business
Success in Role
- Clear insights that influence business leadership decisions
- Improved topline, lifetime value and margin performance
- World-class communication, including a strong sense of when to give more detail and when to deliver a concise message
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be in the low $100ks. We expect the compensation for this role to depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
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