Senior Account Based Marketing Manager, Strategic Accounts

BuildOps is transforming how commercial contractors run their businesses by providing a modern, operations-focused platform that connects field, office, and finance. Joining the team means:

• Working in a dynamic, growth-oriented environment where your programs directly impact revenue.
• Partnering with high-caliber Sales, RevOps, and Marketing leaders who genuinely care about alignment and shared outcomes.
• Having the mandate to experiment with AI and new approaches to define what “world-class ABM” looks like for our category.

If you want to build and scale an ABM engine that sellers love and use AI to push what’s possible, we’d love to talk.

• You focus on the work and thrive where strategy meets execution. You love working shoulder-to-shoulder with sellers, understand their world, and build campaigns that help them win the hardest deals. You’re curious, outcome-driven, and comfortable pushing for better—grounding your opinions in data.
• You know how to turn account insight into coordinated plays that create momentum, deepen relationships, and accelerate revenue. You understand that great 1:1 ABM is not just campaigns — it’s orchestration. You know how to align Sales, SDRs, RevOps, Product Marketing, executives, and customer-facing teams around a shared account strategy. You’re comfortable operating in ambiguity, influencing without authority, and balancing strategic thinking with hands-on execution.
• You are also excited about how AI is transforming ABM — from account research and stakeholder mapping to personalization, insight synthesis, and workflow automation. You actively use AI tools to increase speed, quality, and sophistication in your work.
• As a Senior ABM Manager at BuildOps, you will lead highly personalized 1:1 ABM programs for a focused set of Strategic and Enterprise accounts. You will act as an extension of the account team to help drive pipeline creation, accelerate opportunities, and support BuildOps’ move upmarket.

• Develop and execute bespoke ABM strategies for a portfolio of Strategic and Enterprise accounts.
• Partner directly with Enterprise AEs, SDRs, Sales Leaders, and RevOps on account planning, whitespace analysis, stakeholder mapping, and deal acceleration strategies.
• Build highly personalized multi-channel engagement plans tailored to account priorities, buying committees, competitive dynamics, and sales stages.
• Support high-value opportunities through coordinated plays designed to improve engagement, multi-threading, executive alignment, and pipeline progression.

Drive Account Team Orchestration

• Operate as an embedded extension of the account team across Sales, SDRs, Marketing, RevOps, Product Marketing, and leadership.
• Facilitate strategic account reviews and identify opportunities to improve account penetration and deal velocity.
• Build repeatable frameworks for account orchestration, executive engagement, and opportunity acceleration.
• Develop tailored experiences across direct mail, executive programs, events, content, paid media, outbound coordination, and digital engagement.
• Partner closely with Product Marketing and Content teams to translate customer insights and industry challenges into compelling messaging and strategic narratives.
• Support executive relationship-building initiatives for top-tier accounts.

Use AI to accelerate

• Account and persona research
• Stakeholder and buying committee mapping
• Insight synthesis and opportunity identification
• Personalization of messaging and engagement
• Workflow automation and experimentation
• Build scalable AI-assisted workflows while maintaining strong quality control and brand standards

Measure and Optimize Impact

• Define success metrics aligned to pipeline creation, deal acceleration, engagement, revenue impact, and strategic wins.
• Partner with RevOps on reporting, dashboards, and account-level insights.
• Communicate performance, learnings, and recommendations clearly to stakeholders.

• 5+ years in B2B marketing, with at least 3+ years in ABM or enterprise demand gen owning programs for named accounts.
• Proven track record running highly personalized 1:1 ABM programs supporting complex enterprise sales motions.
• Strong understanding of enterprise account planning, buying committees, multi-threading, and longer sales cycles.
• Experience operating as a trusted strategic partner to Enterprise Sales teams and leadership. Strong sales alignment mindset—comfortable in deal reviews, QBRs, and pipeline conversations.
• Hands-on experience with CRM and marketing/ABM tools (Salesforce plus HubSpot/Marketo or similar; bonus for tools like 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Mutiny, Qualified, etc.). 
• Strong cross-functional collaboration and stakeholder management skills
• Demonstrated AI fluency in marketing, including:
• Using AI for research, analysis, and content generation with strong human QA.
• Building repeatable AI-assisted workflows (e.g., play templates, personalization at scale).
• Understanding risks, guardrails, and how to keep AI outputs on-brand and accurate.
• Proficiency in AI tools such as Claude, Glean, Perplexity & more
• Strong analytical mindset with experience tying ABM efforts to pipeline, opportunity progression, win rates, and revenue outcomes- not just vanity metrics.
• Comfortable operating at a senior IC level with high ownership and autonomy.
• Experience at a high-growth SaaS or tech-driven company is strongly preferred. Construction tech or commercial contractor industry experience is strongly preferred.

• Bias for action. You move fast, prioritize impact, and can ship high-quality work without a lot of hand-holding.
• Excellent communication. You can craft compelling narratives for prospects and clear updates for internal stakeholders—from SDRs to executives.
• High standards and great taste. You care about the details—from subject lines and gifting to event concepts and decks—and know what “excellent” looks like.
• AI-first curiosity. You’re actively looking for ways to use AI to work smarter, test more, and deliver better experiences without compromising quality or accuracy.
• Data-driven and outcome-oriented. You’re comfortable saying what’s working, what’s not, and what you’re changing next.
• High empathy and partnership. You understand the day-to-day reality of sellers, SDRs, and customers, and you build programs that make their lives easier.

• Raleigh: $132,000 to $165,000 base salary range + annual bonus opportunity 
• LA/SF: $138,000 to $173,000 base salary range + annual bonus opportunity 
• Toronto: $116,000 to $145,000 base salary range + annual bonus opportunity