SDR Operations and Enablement Associate

SDR Operations & Enablement Associate

You’ll own the operating system for our SDR team making sure daily execution is focused, consistent, and improving every week. This is a frontline role: you’ll work directly with SDRs on priorities, talk tracks, objection handling, follow-up discipline, and meeting-setting performance, while also keeping the underlying execution infrastructure tight (lists, segmentation, routing, dashboards).

If you like being close to the team, fixing what’s slowing them down, and turning “we should improve this” into a repeatable process—this role is for you.

What You’ll Own

1) SDR Execution Rhythm (Daily + Weekly Operating System)

• Run the weekly cadence for SDR execution:
• daily priorities, rotations, and focus blocks (dial-heavy vs follow-up-heavy)
• rep coverage and workload balancing
• campaign alignment so reps always know “who we’re reaching out to” and “why”
• Ensure execution readiness:
• lists are clean, prioritized, and ready before the team starts
• ownership rules are clear (no collisions across team members)

2) Enablement, Training & Performance Calibration

• Own onboarding and ongoing enablement:
• talk track updates by persona and seniority
• objection handling refreshers for managers and leaders
• meeting-setting standards (openings, control, qualification, next steps)
• Run weekly calibration:
• review call patterns and outcomes
• share best-performing approaches across reps
• standardize what “good” looks like (so results aren’t rep-dependent)
• Translate new positioning into SDR-ready material:
• scripts, one-liners, FAQs, and follow-up templates

3) Follow-Up Discipline & Pipeline Hygiene

• Make sure follow-up isn’t random:
• consistent sequences for “not now,” “send info,” reschedules, no-shows, and stalled threads
• clear handoffs and ownership once a meeting is booked
• Maintain guardrails:
• do-not-contact / do-not-touch lists where needed
• collision prevention across SDRs and leadership outreach

4) Targeting, Segmentation & List Quality (Built for SDR Speed)

• Maintain clean targeting rules (geo, ICP fit, exclusions)
• Improve classification accuracy (seniority, persona, titles) so outreach matches the buyer
• Own contact hygiene basics that directly affect SDR output:
• phone-ready lists (validated numbers, deduped, prioritized)
• email-ready lists (validated + enriched) as support to SDR workflows

5) Dashboards, Tracking & Weekly Insights

• Build and maintain dashboards that reflect real performance:
• connect → conversation → meeting booked
• meeting completion / no-show / reschedule rates
• output by source (cold, warm, events, referrals, inbound follow-up)
• rep-level activity-to-outcome health (without vanity metrics)
• Publish a weekly snapshot:
• what changed, what improved, what needs attention next week

6) Continuous Improvement Projects

• Run ops projects that compound output:
• dialing prioritization improvements
• routing/ownership clarity fixes
• tightening follow-up workflows
• improving list readiness and reducing wasted rep time
• Help lay groundwork for scalable execution:
• early account scoring inputs (ICP fit + engagement)
• clear separation of segments and motions so execution stays clean as volume scales

Success Looks Like

• SDRs consistently book qualified meetings month over month
• Connect and conversion improve because the team’s focus, talk tracks, and lists are sharper
• Follow-ups are tight: fewer dropped threads, cleaner reschedules, smoother handoffs
• The team has a predictable operating rhythm (everyone knows what to do daily and why)
• Dashboards drive action, not just reporting

Requirements

• 1–3 years in SDR Ops, GTM Ops, Growth Ops, RevOps, Enablement, or sales execution roles (startup experience is a plus)
• Comfort working directly with SDRs in a high-cadence environment
• Strong communicator: you can train, coach, and enforce standards without being heavy-handed
• Process-minded and detail-oriented: you can design workflows that reps actually follow
• Data-literate: you can diagnose performance issues and translate them into fixes

Nice to Have

• Experience enabling outbound to RevOps, Sales, Enablement, CS, and leadership personas
• Experience running call reviews / weekly calibration
• Familiarity with common outbound tooling (CRM, dialer, sequencing, list tools)
• Basic automation instincts (simple QA checks, routing rules, lightweight workflows)

Working Style

• Close to execution: you like solving real rep problems in real time
• Biased toward action: ship improvements weekly
• Practical and structured: simplify, don’t add process for the sake of it