Sales Planner, Platform Demand

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel, a Comcast company, provides advanced advertising solutions for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting-edge technology, we simplify transactions across all screens, data types, and sales channels. With offices in nine countries, we support global ad delivery at scale. As a Sales Planner for FreeWheel's Buyer Cloud (our demand-side platform), you'll serve as a strategic partner to agency and advertiser clients, as well as our internal Campaign Services team, with a focus on helping them win and grow their customer relationships. You'll work cross-functionally with Revenue and Campaign Services teams to deliver the resources, forecasts, and media plans clients need to successfully pitch and execute campaigns on our platform. This role is ideal for someone who thrives at the intersection of data, storytelling, and strategy. It offers high growth potential and a direct impact on customer success and revenue, without being in a direct sales position.
Job Description
Core Responsibilities:

• Partner with agency and advertiser clients to develop RFP responses, client-ready pitch decks, and media plans that showcase the value of our platform.
• Run inventory forecasts and avails in partnership with our internal Campaign Services team and clients' in-house trading teams, ensuring proposals are accurate, strategic, and executable.
• Work with Inventory Desk and Data Desk teams to source relevant inventory, deals, and audience data that support strategic media planning and client objectives.
• Build tailored programmatic recommendations by leveraging platform capabilities, inventory insights, and data-driven strategies to help clients win new campaigns.
• Package performance insights, audience opportunities, and platform capabilities into clear, compelling narratives for client use.
• Collaborate with Customer Success Managers and Trading Specialists to ensure consistency between planning and campaign execution.
• Maintain expertise in agency holding company structures, vertical nuances, and industry trends to inform proposal development.
• Support the creation and upkeep of reusable proposal templates, case studies, and enablement collateral to scale planning efforts across accounts.
• Track and prioritize multiple requests, ensuring timely and high-quality delivery across a fast-moving pipeline of client needs.

Who You Are

• 2 - 4 years of experience in digital media planning, sales planning, or ad operations at an agency, publisher, or ad tech company.
• Strong understanding of programmatic media, including inventory types, targeting approaches, and performance KPIs.
• Excellent communication and presentation design skills; able to craft materials that resonate with senior-level stakeholders.
• Analytical thinker comfortable with interpreting data to guide strategic recommendations.
• Highly organized and able to manage competing priorities across multiple client projects.
• Collaborative team player who thrives at the intersection of sales, client success, and trading.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Digital Media; Campaign Development; Collaboration; Sales Planning
Salary:
Primary Location Pay Range: $69,267.69 - $103,901.54
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years