Sales Director (SouthEast Region)

Company Description

PatientFi® is a technology-based, point-of-sale financing company in Irvine, CA that partners with healthcare providers to offer patients a friendly payment solution for out-of-pocket medical and dental procedures. The company serves various healthcare specialties, including plastic surgery, dermatology, ophthalmology, dentistry, fertility, and medical spas. PatientFi's mission is to expand patient access to elective healthcare treatments by removing the cost barrier and providing patients with a convenient payment option.

The Territory for the Sales Director will include: Carolinas / Florida / Gulf Coast / Mid South / South TX / Dallas

Job Description

The Sales Director serves as a leadership role within PatientFi’s Commercial

Team. This position is responsible for driving regional sales performance by

leading a high-performing team of Business Development Managers (BDMs)

and Practice Success Managers (PSMs). As a key liaison between field sales

and cross-functional departments, the Sales Director ensures strategic

alignment and execution across the region.

This individual is accountable for hiring, developing, and retaining top talent,

fostering a culture of performance and empowerment, and executing sales

initiatives that increase adoption, transaction volume, and long-term provider

success.

Applicants for this role must reside in the sales region, and travel will be required for field visits, customer meetings, internal meetings, and trade shows.

Key Responsibilities

Team Leadership & Development

● Recruit, hire, and onboard high-performing sales talent.

● Train, coach, and mentor direct reports to achieve and exceed individual

and regional sales goals.

● Conduct regular performance reviews and provide actionable feedback

to drive development.

● Lead weekly team meetings, 1:1s, field visits, and collaborative planning

sessions.

Sales Execution & Strategy

● Own regional sales performance; exceed volume, revenue, and account

acquisition targets.

● Analyze sales metrics and pipeline data to optimize team performance

and territory strategy.

● Develop regional go-to-market plans in alignment with company

priorities.

● Partner with the SVP of Sales to set and refine strategic priorities based

on market trends.

Cross-Functional Collaboration

● Act as a bridge between Sales, Marketing, Product, Risk, and

Underwriting to ensure unified messaging and execution.

● Provide regional insights to influence product development,

go-to-market campaigns, and operational processes.

● Champion feedback loops between field reps and internal stakeholders

to improve tools, processes, and partner experience.

Sales Culture & Values

● Model PatientFi’s core values: Team First, Humility, Resilience,

Performance-Driven, Accountability, and Empowerment.

● Foster a supportive, ambitious, and collaborative culture that celebrates

wins and promotes continuous improvement.

● Recognize and reward high performance, resilience, and contributions

to the broader team.

Benefits

• Base Salary: $135,000 - $175,000
• Quarterly Bonus
• Medical, dental, and vision premiums covered at 80% for employees and dependents
• Unlimited PTO
• 401(k)
• Parental leave
• AD&D policy provided at no cost to employees

Qualifications & Requirements

• 5-7+ years of experience in sales, with at least 5 years in a leadership or managerial role.
• Proven track record of meeting or exceeding sales targets.
• Bachelor’s degree or equivalent professional experience.
• Strong leadership, coaching, and team-building skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Strategic thinker with strong analytical and problem-solving skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred Experience

• Experience in Aesthetic or Financial Sales.