Hello, we’re Instrumentl.
Billions in grant funding are still managed in spreadsheets. We're fixing that. Instrumentl is a hypergrowth, YC-backed startup on a mission to help the nonprofit sector drive impact — and we're well on our way to becoming the #1 most-loved grant management tool. We help over 5,500 nonprofits, from local homeless shelters to organizations like the San Diego Zoo and the University of Alaska, find, win, and manage grants in one place. 🌏 ✨
Our charts are dramatically up-and-to-the-right 📈 — we're cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+).
About the role:
We're looking for a RevOps Manager to own the technical infrastructure that powers our marketing engine. This is a builder role. You'll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You'll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and the onboarding flow of our product). You'll also be a key player in GTM execution for Product launches. You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.
You'll work alongside two other RevOps Managers and report directly to the Revenue Operations Lead. Together, you'll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who's an equal parts systems thinker and hands-on builder. Someone comfortable writing SQL queries in the morning and presenting a quarterly business review on our events to leadership in the afternoon.
What You'll Own
Maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
Build and maintain data pipelines that connect external sources (product usage from our Growth Product team, event/webinar platforms, enrichment providers, ad platforms, etc.) into our marketing systems
Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
Continuously test, refine, and improve lead scoring and segmentation models based on conversion data and PMM feedback
Create a "single source of truth" for marketing data that PMMs, Events & Community, Growth, and the broader GTM org can trust
Evaluate, implement, and optimize AI tools that enhance marketing productivity (content personalization, audience research, etc.)
Build automated workflows that reduce manual work for marketers. Think enrichment on inbound signups, automated event follow-up sequences, intelligent nurture branching, and onboarding triggers
Partner with PMMs and the Events team on change management and adoption of new tools
Stay current on emerging AI/automation capabilities and bring a POV on what we should test next
Build and maintain dashboards and reports that provide visibility into funnel health, channel performance, campaign ROI, event ROI, and signup → activation conversion
Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
Partner with the Growth Product team to define and report on signup and onboarding funnel KPIs
Partner with PMM to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility into adoption and impact
Partner with Data Engineering and the Growth Product eng team, and own outside integrations between our marketing tools (HubSpot, event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
Evaluate new tools and make build-vs-buy recommendations
Ensure our marketing tech stack is lean, well-integrated, and delivering ROI
Support the Events & Community team in launching in-person events, from list building to reporting on results
Ensure every launch has clean instrumentation: audience segmentation in HubSpot, lead/account routing, sales enablement signals, and CS handoff triggers
Coordinate with the other RevOps Managers to make sure motions are aligned end-to-end across the funnel
Data Architecture & CRM Ownership
AI Tooling & Automation
Reporting & Analytics Infrastructure
Integration & Tech Stack Management
Project Execution for New Initiatives
What you bring
3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company, with experience implementing AI/automation tools in a marketing context
Strong technical skills: You can write formulas, build complex workflows, and aren't intimidated by AI. You've done hands-on work in marketing automation and CRM administration
Data architecture/Integration experience: You've designed or significantly improved a marketing data model. You've connected multiple systems (CRM, marketing automation, product analytics, event platforms, data warehouse) and understand how data flows across a tech stack
Analytical mindset: You make decisions based on data, can interpret funnel and conversion metrics, and know how to measure whether a campaign, event, or onboarding experiment is working
Comfort partnering with a product/engineering team: You can speak the language of PMs and engineers when instrumenting signup and onboarding flows
Bonus if you have
Familiarity with product analytics tools and how product event data feeds lifecycle marketing
Familiarity with data enrichment vendors and intent data providers
Experience supporting field marketing, events, or community programs
Experience with BI tools or data warehouses
Who you are
Builder mentality: You'd rather create a scalable system than do the same manual task twice
Curious about AI: You're excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it
Strong communicator: You can explain technical concepts to non-technical stakeholders and translate business requirements into system design
Ownership-oriented: You don't wait to be told what to do. You see a gap, propose a solution, and drive it forward
Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer
Compensation & Benefits
For US-based candidates, our target salary band is $120,000 – $170,000 USD + equity.
Salary decisions consider experience, location, and technical depth.
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
-Generous PTO, including parental leave
-401(k)
-Company laptop and home-office stipend
-Bi-Annual Company Retreats for in-person collaboration
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
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