Retention Marketing Manager

Retention Marketing Manager

(Email & SMS – Strategy, Execution, Optimization)

About the Role
We are seeking a highly skilled Retention Marketing Manager who will fully own our Email and SMS programs inside Klaviyo. This role is responsible for strategy, design, build-out, QA, deployment, reporting, and optimization— including daily email campaigns, SMS sends, lifecycle flows, and support for offer planning.

You must have advanced hands-on experience with Klaviyo Email and Klaviyo SMS. Graphic design ability and familiarity with Figma are highly preferred.

Key Responsibilities

Email & SMS Strategy (Klaviyo)

• Develop and execute the overarching retention strategy using Klaviyo Email & Klaviyo SMS.
• Own the content calendar across campaigns, flows, and seasonal/promo initiatives.
• Collaborate on promotional and offer strategies to maximize LTV and performance.

Campaign & Flow Execution

• Build, design, QA, and launch daily email campaigns and SMS campaigns within Klaviyo.
• Create and maintain lifecycle flows (welcome, abandonment, post-purchase, winback, replenishment, loyalty, etc.).
• Use advanced segmentation and predictive metrics to target customers effectively.

Creative, Design & Figma Work

• Design high-performing email layouts using Klaviyo templates or custom blocks.
• Create or refine visual assets as needed for Email/SMS campaigns.
• Utilize Figma for light design work, template updates, layout refinement, and collaboration with creative teams.
• Maintain a consistent visual identity across all retention touchpoints.

Reporting & Optimization

• Analyze channel performance through Klaviyo dashboards and internal reporting.
• Run structured A/B tests (creative, subject lines, offers, segmentation, send-time).
• Monitor deliverability, list hygiene, SMS compliance, and subscriber growth.

Cross-Functional Collaboration

• Work with marketing, product, CX, and operations to support new product launches, promotions, and inventory-aligned messaging.
• Provide insights and data-backed recommendations to leadership.
• Ensure cohesive brand presentation across all retention channels.

Qualifications (Required)

• Advanced, hands-on experience with Klaviyo Email AND Klaviyo SMS (non-negotiable requirement).
• Strong experience building and designing campaigns and flows end-to-end in Klaviyo.
• 3–5+ years in retention, lifecycle, CRM, or email/SMS marketing (e-commerce/DTC preferred).
• Excellent copywriting skills and a strong eye for layout, design, and brand consistency.
• Highly analytical with experience using segmentation, predictive tools, and A/B testing.
• Strong project management and the ability to manage daily deployment cycles.

Highly Preferred

• Graphic design ability (comfortable creating or adjusting assets within Photoshop, Illustrator, Canva).
• Familiarity with Figma for layout editing, template updates, and collaborative design.

What You’ll Bring

• Deep mastery of Klaviyo and best-in-class retention practices
• A blend of creative and analytical strengths
• Ownership mentality and a commitment to accuracy and brand alignment
• Ability to rapidly plan, build, and execute high-performing campaigns