Regional Vice President - ShawGrass West

Job Title

Position Overview

Shawgrass offers premium artificial landscape products for residential and commercial use, available in various styles and grades to fit different budgets. Our synthetic turf provides year-round greenery with minimal maintenance. Shawgrass solutions are ideal for yards, commercial landscapes, pet areas, rooftops, recreation spaces, and more. Trusted by professionals, Shawgrass partners with the CrossFit Games and Justin Medeiros, featuring innovations like Creaturf. We uphold a tradition of quality and customer satisfaction, enhancing backyards, boosting curb appeal, and offering durable, pet-friendly solutions.  Shawgrass is a part of Shaw Industries, a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide. 

Position Summary
The Shawgrass Regional Vice President develops and leads the regional sales strategy to deliver Shawgrass and broader business growth objectives. This leader is accountable for profitable growth, market-share expansion, strong customer and channel relationships, and a high-performing sales organization. Central to the role is coaching and developing Territory Managers, setting clear priorities, creating accountability, and translating strategy into action across the artificial turf market.

Location and Travel: Strong Preference for candidates that are located in Dallas/Fort Worth, Phoenix, Denver, Las Vegas, Salt Lake City, Los Angeles, Seattle, Chicago markets. This position would require travel with a frequency on average of 2-3 weeks out of the month within the market.

What You’ll Be Doing

Build the strategy. Coach the team. Lead growth. Drive action. Deliver results.

• Develop and lead a regional sales strategy aligned with Shawgrass objectives, translating broader goals into clear market priorities, account plans, and actions.
• Lead, coach, and develop a high-performing team of Territory Managers, establishing clear expectations, accountability, and a strong performance culture.
• Identify and activate growth opportunities across markets, customer segments, channels, and applications to increase profitable sales and expand market share.
• Establish measurable goals and priorities for the sales team, monitor performance, and take timely action to keep the region on track.
• Spend meaningful time in the market with Territory Managers, providing real-time coaching, feedback, and development that strengthens sales effectiveness.
• Build and strengthen relationships with landscape architects, dealers, distributors, installers, contractors, end users, and other key stakeholders.
• Guide the team in recommending Shawgrass products, systems, and solutions that align with customer requirements, budgets, applications, and project timelines.
• Drive disciplined business development, including prospecting, lead follow-up, customer retention, and development of priority accounts and projects.
• Ensure consistent use of the sales process and customer relationship management tools, including accurate pipeline, activity, and account management practices.
• Analyze sales results, market conditions, project activity, and competitive trends to identify gaps, anticipate opportunities, and adjust strategy.
• Maintain a strong understanding of the Shawgrass product portfolio and the applications each product serves, enabling the team to deliver effective customer presentations and solutions.
• Represent Shawgrass at customer meetings, special events, regional and national conventions, and other industry engagements.
• Foster collaboration, adaptability, and clear communication across the sales team and broader organization to leverage resources and remove barriers.
• Recruit, develop, and retain high-performing sales talent while building bench strength and future leadership capability.
• Effectively manage regional resources, including budgets, territories, account assignments, and market coverage, to maximize growth potential.
• Ensure consistent execution of Shawgrass strategies, programs, processes, and initiatives while modeling inclusive leadership and sound judgment.
• Demonstrated entrepreneurial behavior

Required Qualifications

• Bachelor's degree 
• 5+ years of sales experience or equivalent relevant experience, including demonstrated success in business-to-business sales.
• Previous experience leading, coaching, or developing sales professionals preferred
• Ability to travel extensively throughout the assigned region and spend nights away from home when necessary.
• Effective written, verbal, presentation, and relationship-building skills with a diverse customer base.
• Ability to use a CRM platform, such as Salesforce, to manage customer relationships, sales activity, and pipeline.
• Strong business judgment, initiative, and ability to move quickly from strategy to execution.

Preferred Qualifications

• Experience in the artificial turf, landscape, hardscape, construction, project management, commercial interiors, or an adjacent industry.
• Demonstrated knowledge of regional market dynamics, customer channels, and project-based selling.
• Experience building strategy and leading sales growth

Leadership Competencies

• Demonstrate Inclusive Leadership
• Create Strategic Plans
• Drive Results
• Lead Change
• Coach and Develop Others
• Build Customer Satisfaction
• Business Acumen
• Deliver Compelling Communication
• Build Trusting Relationships

#LI-PH1

#ShawSAL

Work Shift