Manage full capital equipment sales lifecycle across an assigned territory: prospecting, discovery, technical proposal development, demos, negotiation, and closing. Coordinate with engineering, service, and operations, maintain CRM pipeline, forecast performance, attend trade shows, and support handoff to project teams.
This is a remote position.
Regional Sales Rep.
Department: Sales
Reports To: Director of Sales / VP of Sales
Job Summary:
The Regional Sales Manager is responsible for driving revenue growth and market expansion within an
assigned geographic territory. This role manages the full capital equipment sales lifecycle, from lead
generation and customer discovery through proposal development, negotiation, and order closing.
The Regional Sales Manager serves as the primary customer interface during the sales process, working
closely with Applications Engineering, Service, Marketing, and Operations teams to deliver value-driven
manufacturing solutions.
Key Responsibilities:
- Develop and execute territory sales strategies to achieve revenue, margin, and market share growth
objectives. - Identify, qualify, and pursue new business opportunities within structural steel fabrication, heavy manufacturing, OEM production, and related industries.
- Maintain and expand relationships with existing customers to drive repeat business and long-term
partnerships. - Conduct customer discovery meetings to evaluate production challenges and automation opportunities.
- Present equipment solutions aligned with customer ROI and productivity goals.
- Collaborate with Applications Engineering to develop technical proposals and solutions
recommendations. - Coordinate and support equipment demonstrations and customer evaluations.
- Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and
closing. - Maintain accurate documentation of customer interactions and forecasts within CRM systems.
- Provide pipeline updates, forecasting, and performance reporting to sales leadership.
- Monitor regional market trends and competitor 'activity'.
- Represent the company at trade shows and marketing events.
- Support customer transition from sales to project execution teams.
- Other duties as assigned.
Requirements
Qualifications:
- Bachelor’s degree in Business, Engineering, Manufacturing Technology, or related field (or equivalent
experience). - 3–7 years of experience in B2B technical or capital equipment sales.
- Proven ability to manage long and complex sales cycles.
- Strong client-facing communication and relationship development skills.
- Proficiency in CRM and sales tracking tools (Zoho experience preferred).
Skills & Competencies:
- Strong consultative and solution-based selling skills.
- Excellent communication, presentation, and negotiation abilities.
- Technical understanding of manufacturing processes and industrial equipment.
- Strong organizational and time management skills.
- Ability to work independently while collaborating with cross-functional teams.
Work Environment / Schedule:
- Remote-based role requiring frequent travel throughout assigned territory.
- Regular travel to customer facilities, job sites, demonstrations, and trade shows.
- Exposure to industrial environments requiring PPE compliance.
Benefits
Compensation Range:
Starting at $75,000 – $95,000 base salary annually, plus commission and performance incentives, based
on experience and qualifications.
Benefits:
- Major medical, vision, and dental insurance.
- 401(k) with company match.
- Paid time off and holidays.
- Professional development and training opportunities.
- Travel reimbursement and per diem for customer visits.
Similar Jobs
Food • Manufacturing
The Regional Sales Representative will identify and cultivate new business opportunities, maintain customer relationships, achieve sales goals, and provide forecasts while collaborating on product demonstrations.
Top Skills:
Crm SoftwareExcelMicrosoft WordOutlookPowerPoint
Artificial Intelligence • Enterprise Web • Information Technology • Productivity • Sales • Software • Database
Lead Apollo's litigation and disputes function end-to-end: manage active litigation, pre-litigation, regulatory inquiries, and arbitrations; oversee outside counsel and discovery (including e-discovery vendors); build litigation infrastructure and retention protocols; advise cross-functional stakeholders on litigation and privacy risk; identify systemic exposure and report to leadership.
Top Skills:
Ai ToolsCcpaE-DiscoveryGdprMatter Tracking Systems
Manufacturing
Lead design, development, implementation, and support of SAP Sales and Service Cloud (C4C) solutions. Deliver custom development and integrations, optimize system performance, manage upgrades, provide technical leadership, mentor developers, coordinate managed services/offshore teams, perform testing and documentation, and translate business requirements into technical solutions.
Top Skills:
AbapAbslBusiness ConfiguratorC4C Reporting And AnalyticsJavaJavaScriptMash-Up DevelopmentSap Cloud SdkSap FioriSap Sales And Service Cloud (C4C)Sdk Cloud StudioTelephony IntegrationsTransport Processes
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
