Sony Music Entertainment US
Regional Promotion Director - West
Job Posted 24 Days Ago
Be an Early Applicant
The Regional Promotion Director - West promotes artists through radio airplay, creating marketing strategies, building relationships with radio stations, and analyzing data to enhance exposure.
The Regional Promotion Director - West is responsible for creating and maximizing exposure for our artists primarily through radio airplay in their designated territory/region/market(s). This includes soliciting and securing airplay and developing and coordinating promotions with local radio/media/retails/clubs and other businesses. Radio promotion activities in their assigned market(s) for Ambush client artists include the commercial country radio format, with emphasis on navigating the Billboard and Mediabase Country charts.
What you'll do- Secure airplay/adds/rotations at radio stations in given markets. Find creative and compelling ways to promote artists and music primarily by utilizing relationships, communications skills, and compelling
- information/statistics to garner airplay.
- Establish, build, and maintain excellent relationships with radio station programmers. Travel to markets with them regularly to discuss artists; current priorities, marketing ideas, promotions, and future releases.
- Develop strong working relationships with various music outlets within their market such as: clubs, concert venues, etc.
- Conceptualize, create, coordinate, and deliver unique and effective radio promotions and marketing opportunities that will enable our artists to gain exposure and airplay.
- Work in conjunction with the Product Managers to coordinate publicity, marketing, and touring and align artist’s schedules and arrange interviews and other promotional appearances.
- Work directly with the artists and when necessary, cover their appearances when they are on the road via tour dates or promotional tours.
- Analyze various data (Mediabase, Luminate, Shazaam, radio research, and other data) to study how our current records are doing regionally and nationally to strategize the next steps in moving plans and goals forward.
- Adhere to all the company’s policies and procedures regarding Radio Promotion, compliance, conduct, ethics, etc.
- Handle all administrative duties (product requests, servicing radio with new music/mailers, completing T&E reports, etc.) in a timely and efficient fashion.
- Ability to recognize differences from market to market and from station to station while also understanding that what you do at one radio station affects all stations in each market.
- Minimum of 2 years of promotion experience
- Computer Skills: Radio and sales programs as MediaBase, Luminate, as well as an understanding of streaming services, and social media platforms.
- Must have excellent communication and people skills. A positive, professional attitude at all times is required.
- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
Top Skills
Luminate
Mediabase
Similar Jobs
 LinkedIn Nov 2024.png)
Gaming
The Social Strategy Manager will develop social media strategies, create content, engage with players, and analyze data to enhance brand presence.
Top Skills:
FacebookInstagramRedditTiktokTwitchTwitterYoutube
eCommerce • Software • Design • SEO
The Senior Internal Communications Manager will shape and execute internal communications strategy, enhancing clarity and engagement within the company across multiple channels and programs.
Top Skills:
AsanaGoogle SuiteNotionPollySlackZoom
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Director of Product Public Relations will develop strategic PR initiatives for CrowdStrike’s Falcon platform, transforming complex tech concepts into compelling narratives while leading the product PR team to drive impactful results and align with business goals.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
