Who We Are:

EZ Texting is the #1 text communications technology company delivering fast, easy, and effective solutions for businesses across a wide variety of industries. Dreamers first, we are at the forefront of revolutionizing the way businesses communicate with their customers and believe personal relationships can transform an organization’s ability to grow. 

Our employees are our greatest strength. We’re expanding quickly and scaling our teams to help accelerate growth while remaining committed to hiring exceptional, values-aligned talent. We have consistently been rated a Top 100 workplace and are committed to being a best-in-class employer for remote work — with benefits to match!

We are open to hiring in CA, NY, TX, OR, WA, GA, PA, & TN, but welcome top applicants nationwide as we expand our operating boundaries.

What We Need:

We are looking for a Funnel Optimization Manager, to be a strategic leader at EZ Texting. In this position, you will be focused on driving increased new customer conversions and other important digital initiatives through testing and optimization of the consumer funnel on all platforms. 

We are looking for someone who can balance creative thinking with strong testing and analytics experience, to drive growth and performance.  This person is a SME on optimizing funnel technologies, touchpoint performance, and conversion rates. 

You will manage key conversion points in the marketing funnel, manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure the performance of CTA.

What You Value:

• A culture rooted in mutual respect and empathy
• Courage to try new things learn from own mistakes
• Driving outcomes that have a measurable impact
• Curiosity and learning new things 
• Working in a fast-paced, creative environment

 What You’ll Do:

• Lead the funnel conversion testing and optimization efforts across web, mobile and in app communication (i.e. Drift or Zendesk) environments to drive the biggest impact to the business
• Create a vision and strategy for new customer pathways to conversion, including new landing pages, sign up optimization, in-product messaging, special promotional offers
• Analyze performance metrics for the full customer journey, from ad exposure to landing page, free trial conversion, CTA variations and in platform nurturing across all available platforms
• Maximize landing page, site and funnel experiences by identifying trends, customer insights, opportunities to scale customized experiences, and new areas to test
• Partner with Product Marketing, Business Intelligence, Creative,  UX/UI designers,  Web Team, SEO Strategist, Paid Media, and Consumer Insights teams to customize the user experience.
• Develop and improve the process for testing page design and messaging, including maintaining a full testing pipeline, prioritizing tests, and balancing test risk with potential impact
• Drive the A/B testing program with a focus on implementing strategies that improve conversion rates – install conversion and subscription conversion
• Develop, manage and deliver website testing strategy and online optimization roadmap of tests (including headlines, copy, value propositions, and calls to action to improve conversions
• Configure and use website analytics and testing platforms to measure the performance of testing and ongoing updates

 What You Bring:

• 7+ years of experience in digital marketing and eCommerce with an emphasis in selling SaaS, MarTech, Subscription based technology or marketing solutions to SMB and MM audiences
• 3+ years in funnel optimization leadership role building and executing digital touch customer journeys, conversion rate optimization and A/B testing experience
• Expertise in conversion rate optimization, ideally for a B2B subscription-based service
• Strong proficiency and passion for iterative testing (A/B testing, multi-page testing, multivariate testing)
• Web conversion, landing page conversion, and mobile conversion optimization experience

Your Knowledge, Skills, & Abilities:

• Extensive, hands-on landing page, site, and funnel optimization experience
• Deep understanding of consumer behavior and generating consumer insights through data analysis
• Extensive experience with testing and optimizing media strategies including creative, channels, target audiences
• First-hand experience using the Google Marketing Platform, including Google Analytics, Google Tag Manager and Google Optimize
• Ability to leverage analytics and complex models to make data-driven decisions, create and execute optimizations that improve acquisition KPI’s
• Strong affinity for data, testing and optimization
• Proficiency in key web analytics tools (e.g. Amplitude, Google Analytics), web testing platforms (e.g. Optimizely, Apptimize, Dynamic Yield, Proof, Adobe Target etc.)
• Experience with user testing (e.g.. TryMyUI, UserTesting.com, Hotjar, surveys)
• CRM proficient (e.g. Salesforce Marketing Cloud/Pardot)
• Self-starter and learner with a hands-on approach
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Strong organizational, time management, and analytical skills
• Ability to turn complex data and insights into easily understood data stories

We understand this is a long list! If you don’t meet 100% of the requirements but are certain you would do a great job on Day 1, please consider applying anyway!

 What We Provide:

Benefits available to EZ Texting team members include, but are not limited to:

• 100% paid medical, vision, dental, and life insurance for self (generous coverage for families)
• Stock options
• 401(k) plan
• Flexible PTO policy
• Paid parental leave
• Annual personalized learning reimbursement
• Quarterly wellness reimbursement
• Remote-work optimization benefits including:
• Monthly internet reimbursement
• Monthly flexible remote work stipend, including DoorDash subscription
• Annual home office enhancement stipend
• Direct-billing ordering for supplies

EZ Texting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.