Manager, Digital Investment
Manager, Digital Investment
Objectives of the Role
The Manager, Digital Investment manages the digital spend and negotiations across MediaCom's clients. S/he is responsible for negotiating, managing and executing digital media buys associated with one or more assigned accounts. S/he will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs.
Duties and Responsibilities
Centrally manage all digital investment aspects of a campaign – negotiations, rate tracking, planning costs, benchmarking, allocations/tactical plans, budget management, delivery, billing, etc. of assigned account(s)
Oversee vendor RFP process – partner selection, RFP submissions, etc.
Negotiate digital programs and rates for clients
Demonstrate better pricing, efficiencies, and impact by consolidating buys across sites, MediaCom and GroupM
Coordinate and consolidate media spending across clients for sites/publishers by placement (display, video, social, search and programmatic)
Own portfolio/client roll ups
Approve all sites on tactical buys
Meet with vendors on an ongoing basis and provide updates and/or recommendations
Keep current on digital innovations, ad models, and technologies and bring first looks to client(s)
Investigate, interpret, understand, and provide marketplace condition updates
Establish investment best practices (intelligence/arbitrage), spend trends (video, display, mobile, etc.), benchmarking, and set market
Enforce key investment tenets around KPIs
Assist client teams in managing Xaxis and /or PBU relationship
Partner with the Search team on the Keyword recommendation (volume, CPC, visits), Copy Linking
Work with the Search, Social and Programmatic team on implementation of bid management strategy
Forecast and provide Ad serving, Ad Verification, Viewability and Rich Media estimates
Be proactive in following up on client team requests with a key awareness of client deadlines
Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
Ensure compliance and maintenance of all Prisma/Media Ocean, databases, etc. activities
Handle issue resolution, recommend process improvements, and oversee client budget
Create POVs
Actively participate in department projects/committees
People Responsibilities
Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
Foster camaraderie within the Investment team and with all key stakeholders they support
Educate media teams on the media planning/investment process
Provide guidance to team members and nurture/promote team environment
Train employees on tools and best practices
Ability to work in a team environment that promotes collaboration
Adept at communicating effectively across all levels
Be capable of working successfully within a team as well as independently
Knowledge, Skills, and Abilities
Thorough understanding of the media landscape and fast-moving digital trends
Strong quantitative and analytical/results-oriented skills
Solid negotiation skills and tactics
Excellent verbal and written communication skills
Ability to multi-task, work successfully with teams, and work under pressure
Excellent time-management and follow-through skills
Advanced proficiency in Excel with intermediate PowerPoint and Word skills
Strong understanding of interactive research tools such as Nielsen Net-Ratings, AdRelevance, @Plan and ComScore Media Metrix
Qualifications and Experience
Bachelor's degree preferred
4+ years of prior digital planning experience desired
We are an equal opportunity employer
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.