The Product Marketing Specialist at Bluesight will develop go-to-market strategies, messaging, and product content. They will collaborate across teams to launch products and ensure messaging aligns with customer needs.
At Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers. We empower our customers to deliver the right medicine to the right patient at the right time, every time. We are a high growth healthcare information technology company with a start-up 'vibe' but over 3,000 customers using our proven solutions.
Bluesight is looking for a driven Product Marketing Specialist to own the go-to-market strategy for Bluesight’s market-leading diversion and privacy SaaS products. This role owns positioning, messaging, go-to-market execution, and core product content. You’ll act as a translator between Product and Commercial teams, ensuring technical capabilities are consistently and clearly communicated to our commercial teams, customers, and prospects.
This role works closely with Product, Marketing, Sales Enablement, Sales, and Customer Success to support launches, enable revenue teams, and ensure our messaging reflects real customer needs and market realities.
Representative Duties and Responsibilities:
- Support launch planning and execution for new features and product enhancements using a tiered GTM approach
- Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing
- Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases
- Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences
- Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products
- Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)
- Maintain consistency across marketing, sales, and customer-facing materials
- Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards
- Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials
- Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning
- Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes
- Act as the connective tissue across Product, Marketing, and Sales
- Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals
Go-to-Market Strategy
Positioning and Messaging
Content Creation and Sales Enablement
Cross-Functional Collaboration
Requirements and Qualifications
3–5+ years of product marketing experience in B2B SaaS
Experience launching and supporting complex products
Foundational background in positioning and messaging across multiple buyer personas
Excellent written communication skills with a clear, direct style
Ability to simplify complex topics without losing credibility
Strong organizational skills and comfort managing multiple initiatives at once
Bachelor’s degree in Marketing or a related field (or equivalent experience)
Experience marketing healthcare or compliance products
This position is a remote position and open to applicants in the continental United States.
Why Bluesight?
Bluesight’s culture is built on innovation and teamwork. There’s room to grow and opportunities to take initiative. You will partner with sharp, motivated teammates looking to disrupt a massive industry—and have fun doing it. We truly believe that where you work and what you do matters. Join us as we revolutionize the hospital pharmacy landscape!
-Competitive salary
-Time off when you need it – unlimited vacation days!
-Generous insurance coverage
-401k program with a company match
-Fun, collaborative culture!
EOE AA M/F/VET/Disability
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.
Top Skills
SaaS
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