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Lead go-to-market strategies for healthcare products, collaborating cross-functionally to develop messaging and integrated marketing plans while aligning with clinical standards.
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring a Product Marketing Senior Lead to own go-to-market strategy and execution for the healthcare product portfolio, with a primary focus on WHOOP Advanced Labs. As a senior individual contributor, you’ll serve as the marketing subject matter expert for clinical and health science products, translating complex clinical insights into compelling consumer narratives. You’ll work cross-functionally with Product, Clinical, Brand, and Business Development teams to shape positioning, drive product launches, support partnership development, and ensure healthcare products deliver both scientific credibility and exceptional member value.
RESPONSIBILITIES:
- Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
- Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
- Create and execute integrated marketing plans, aligning across channels and optimizing for performance
- Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
- Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
- Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
- Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy
QUALIFICATIONS:
- 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
- Proven success launching and marketing clinically oriented or science-based products to consumer audiences
- Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
- Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
- Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
- Strong cross-functional collaboration skills with a track record of influencing without authority
- Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
- BS/BA required; life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
This role is based in the WHOOP office located in Boston, MA. Remote candidates will not be considered.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $150,000 - $190,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Learn more about WHOOP.
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