Marketing Manager - Product

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person on-site interview.
As a Product Marketing Manager, you are the strategic engine driving the intersection of product development and consumer demand. You will own the end-to-end Go-To-Market (GTM) lifecycle for wireless products, including device launches, national rate plans, and Value-Added Services (VAS). By translating consumer data into high-impact 'hero messaging' and curating OEM-backed marketing plans (Apple, Samsung, Google, Moto), you will accelerate sales performance. This role requires creativity, analytical thinking, and a strong ability to collaborate across teams to drive adoption, retention, and growth.
Key Responsibilities:

• Develop and execute GTM strategies for new wireless products, plans, and services
• Define positioning, messaging, and differentiation that communicate clear consumer and business value
• Partner with product, channels, pricing, care, and brand marketing to align initiatives with customer needs
• Drive cross-functional launch readiness across internal and external channels
• Lead campaign integration, including messaging frameworks, creative briefs, and promotional strategies
• Monitor product performance, market feedback, and industry trends to refine positioning and improve adoption
• Manage lifecycle strategies that improve acquisition, retention, and upsell opportunities
• Conduct market, competitive, and customer research to identify trends, usage behaviors, and opportunities
• Translate insights into actionable strategies that influence pricing, product features, and marketing programs
• Partner with analytics teams to measure campaign and product performance, adjusting tactics as needed
• Develop compelling content such as solution briefs, presentations, FAQs, sales tools, and customer-facing assets
• Support sales and channel teams with training, collateral, and messaging to drive product adoption
• Collaborate with digital and demand gen teams on campaigns that generate leads and nurture the pipeline
• Act as the bridge between product management, marketing, and sales teams
• Ensure alignment on product roadmaps, GTM priorities, and customer experience initiatives
• Contribute to building brand consistency and awareness across all customer touchpoints

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
• 5+ years of product marketing or similar experience

Skills and Qualifications:

• Proven track record launching and managing consumer-facing products and services
• Excellent storytelling, writing, and presentation skills
• Strong project management and cross-functional leadership abilities
• Analytical and data-driven, with the ability to turn insights into actionable strategies
• Self-starter who thrives in a fast-paced, deadline-driven environment and can manage multiple priorities

Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )