Product Marketing Manager

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Product Marketing Manager focused on Franchises & Partnerships, you own go-to-market for franchisors and franchisees and lead co-marketing with strategic partners. You build the foundation—assets, playbooks, and campaigns—and serve as the day-to-day link between Marketing, Product, and Business Development. You turn market insights into clear messaging that drives pipeline, adoption, and partner contribution.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Define franchise GTM with value propositions, offers, and packaging guidance for franchisors and franchisees by vertical
• Craft compelling product messaging and positioning that differentiates our products in the market
• Collaborate with product management to understand product features, benefits, and roadmaps
• Stand up a reusable asset toolkit including vertical decks, one-pagers, case studies, ROI calculators, email sequences, and demo scripts
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Synthesize market and competitive insights from calls and partners and report win or loss themes in franchise deals
• Serve as day-to-day point of contact for Business Development on targets, messaging, assets, and follow-ups
• Lead partner co-marketing with communities, manufacturers, and distributors including joint calendars, briefs, launches, and post-mortems
• Measure sourced or influenced pipeline, activation, win rate, eLTV/CAC, and partner contribution
• Coordinate event speaking slots, collateral, and follow-up for franchise and partner events

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• 5+ years in product marketing or partner and channel marketing in B2B SaaS
• Proven track record of successful product launches and go-to-market strategies
• Proven track record building zero-to-one programs, assets, and repeatable playbooks that drive pipeline and adoption
• Strength in research, segmentation, and competitive analysis with the ability to turn insight into crisp messaging and enablement

What will help you succeed:

• Excellent communication and presentation skills
• Experience working with cross-functional teams, including product management and sales
• Strategic thinker with strong problem-solving skills
• Ability to translate technical product details into customer-centric messaging
• Creative mindset with the ability to craft compelling marketing materials
• Ability to manage multiple projects and prioritize effectively
• Strong collaboration skills and a team-oriented approach
• Experience working with franchisors and franchisees or operating in a franchise or channel ecosystem

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #Li-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $112,000-$139,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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