FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel is seeking a Product Marketing Manager to join our product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle.
The Product Marketing Manager will focus on FreeWheel’s suite of publisher products which power programmatic selling for multiscreen TV. This position will work cross-functionally to help launch new products, gather market and competitive intelligence, and craft product-specific messaging based on deep customer insights. The ideal candidate will have a strong understanding of the programmatic landscape and the ad tech ecosystem. This opportunity offers the right candidate a chance to influence the positioning around key products in the FreeWheel portfolio and shape the future of the video advertising industry.
Job Description
Core Responsibilities:
- Develop go-to-market strategies and launch plans for new products and work closely with broader marketing team to execute with excellence
- Conduct customer, competitive, and market research to inform product positioning and messaging
- Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customer needs
- Partner closely with Product Management, Revenue, and other internal teams to drive product adoption and implement product-led growth activities
- Educate internal teams on the value of new products through the creation and socialization of product-level materials and trainings
- Become a subject matter expert with a deep understand of the product’s capabilities, benefits and main customer use cases
Requirements:
- 5+ years of experience in product marketing (or other marketing role) with expertise in programmatic or advertising technology
- Proactive critical thinker with ability to independently identify challenges and find solutions
- Ability to manage cross-functional stakeholders while driving internal consensus and alignment towards a common goal
- Strong storytelling skills, with excellent written and verbal communication
- Proficient in Microsoft PowerPoint with the ability to create visually appealing and impactful presentations
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Cross-Team Collaboration, Marketing, Market Research, Problem Solving, Programmatic Advertising, Self-Direction, Storytelling
Compensation
Primary Location Pay Range: $126,365.76 - $189,548.64
Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
5-7 Years
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
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