The Product Marketing Manager will develop and execute go-to-market plans, manage product launches, and create marketing materials to drive Product Led Sales initiatives.
As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products.
Job Responsibilities
- Build and maintain a PLS market introduction and standard for appropriate standalone products
- Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.
- Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
- Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery
- Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels, particularly with regard to transitioning customers from self-management to Sales-led upsells
- Manage product launches and new software releases
- Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams
- Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events
- Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
- Develop customer insight through customer and prospect interviews and quantitative surveys
- Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
- Other duties as assigned.
Required Qualifications
- Minimum of five years Product Marketing experience
- Minimum of two years’ experience with Product Led Growth (PLG) or Product Led Sales (PLS)
- Demonstrable ability to develop content such as white papers, product presentations, etc.
- Experience managing product positioning and competitive analysis
- Experienced in launching products
- Experience collaborating effectively across functions like sales and product management to achieve results
- Experience delivering compelling product marketing results and product revenue growth
- Experience managing and developing new product marketing programs with clear data-driven results
- Demonstrated success in driving successful customer engagement leading to customer advocacy
- Experience working with demand generation to deliver high converting programs
Preferred Qualifications
- Bachelor of Science or Bachelor of Arts degree or equivalent experience
- Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
Similar Jobs
Software
The Senior Product Marketing Manager will shape the product's market positioning, collaborate with product and growth teams, and analyze user metrics to drive revenue and adoption.
Top Skills:
CommunicationCompetitive ResearchData AnalysisProduct Marketing
Artificial Intelligence • eCommerce • Software
The Product Marketing Manager will drive product-led growth, create compelling narratives, manage product launches, and analyze market trends while working closely with leadership.
Top Skills:
ArcadeFigmaGoogle DocsLoomNotionProduct FruitsWebflow
Information Technology • Internet of Things
The Senior Product Marketing Manager strategizes go-to-market initiatives, drives product adoption, conducts market research, and creates compelling positioning for products.
Top Skills:
Cloud ServicesDigital Marketing TechnologiesMarketing AutomationMarketing Technology Platforms
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
