Who We Are:
Galaxy is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence. We believe that blockchain and digital asset innovation will transform how value moves through the world – and we’re building the products and services to make that future a reality.
Our institutional digital assets platform spans trading, investment banking, asset management, staking, self-custody, and tokenization technology. We also invest in and operate cutting-edge data center infrastructure to power AI and high-performance computing, addressing the growing demand for scalable energy and compute in the U.S.
We work at the intersection of finance and technology, helping institutions, startups, and developers navigate a digitally native economy. Led by CEO and Founder Michael Novogratz, our team blends deep crypto expertise with institutional experience and a shared commitment to shaping the future of Web3 and AI.
Galaxy is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia.
To learn more about our businesses and products, visit www.galaxy.com.
What We Value:
We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.
- Seek Excellence.
- Be Selective To Be Effective.
- Be Highly Aligned, Loosely Coupled.
- Disagree Transparently.
- Encourage Independent Decision-Making.
- Build Dream Teams.
Who You Are:
We are seeking a highly capable Product Marketing Manager to own go-to-market strategy for our core retail platform products and features across fiat cash, crypto and brokerage services. You will lead new feature and product launches from 0 to 1, build repeatable launch systems, and collaborate closely with Product, Design, Growth, Performance Marketing and Legal & Compliance teams.
What You’ll Do:
- Lead GTM strategy for new retail product features and enhancements within high-yield cash and investment products, crypto trading, and brokerage services, from campaign concept through launch to post-launch optimization and growth.
- Establish, document and continuously refine repeatable frameworks for campaign planning, product launches, acquisition and lifecycle marketing.
- Craft and own product positioning, messaging, and value propositions that resonate with crypto-native and mass affluent audiences.
- Partner with Lifecycle, Growth and Performance Marketing, and Legal & Compliance teams to translate product launches into measurable acquisition, activation, retention and revenue outcomes.
- Collaborate with Product & Design teams to understand user journeys, define launch requirements, draft product copy, identify friction points and shape feature marketing plans.
- Conduct market, competitive and audience research to inform positioning, promotions, segmentation and lifecycle strategy for our core platform products.
- Define, monitor and analyze KPIs and launch/campaign performance; iterate product marketing strategy based on insights and data.
What We’re Looking For:
- 5+ years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, crypto, or digital investing platforms.
- Proven track record of taking new products or features from concept to launch (0→1) and building scalable, repeatable GTM systems.
- Strong understanding of crypto trading, brokerage, and digital asset markets, with the ability to simplify complex concepts for broader audiences.
- Demonstrated success partnering cross-functionally with Product, Design, Growth, and Analytics to deliver integrated go-to-market campaigns.
- Analytical and data-driven approach to decision-making, with experience setting and tracking KPIs.
- Exceptional communication and storytelling skills, capable of articulating differentiated value propositions for sophisticated retail and accredited investors.
- Comfortable operating autonomously in a fast-paced, high-growth environment where precision and adaptability are key.
Bonus Points:
- Experience leveraging AI-driven tools and automation to improve marketing operations and go-to-market efficiency.
- Background in marketing to high-net worth individuals, account-based marketing (ABM) or B2B marketing, particularly in financial or crypto sectors.
- Familiarity with lifecycle automation, attribution modeling, and marketing analytics platforms.
- Understanding of compliance and regulatory considerations in financial product marketing.
- Passion for the evolving intersection of fintech, crypto, and modern investor behavior.
What We Offer:
- Competitive base salary and discretionary bonus
- Flexible Time Off (i.e. unlimited paid vacation days)
- Company paid Holidays (11)
- Company paid sick leave
- Company-paid health and protective benefits for employees, partners, and other dependents
- 3% 401(k) company contribution
- Generous paid Parental Leave
- Free virtual coaching and counseling sessions through Headspace
- Opportunities to learn about the Crypto industry
- Smart, entrepreneurial, and fun colleagues
- Employee Resource Groups
Apply now and join us on our mission to engineer a new economic paradigm.
Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances.
We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact [email protected].
Top Skills
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
