Lead growth and go-to-market strategy for a financial services product, focusing on acquisition, engagement, and performance optimization across various channels.
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.
Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm—among many others.
About the Role
We’re looking for a seasoned product marketing leader to take the reins on growth and go-to-market strategy for a leading product in the financial services space. This is a contract role with high visibility, autonomy, and opportunity for meaningful impact.
The ideal candidate brings a powerful blend of product marketing and growth expertise, with deep experience in lifecycle marketing and product-led growth (PLG). You’ll lead cross-functional efforts to acquire and engage customers, improve performance across key channels (including email, push, in-app messaging, and select paid media), and drive measurable business outcomes.
We’re particularly interested in candidates with a track record in regulated industries such as fintech or lending, and those comfortable driving both strategy and hands-on execution.
What You’ll Do
Go-to-Market & Growth Strategy
- Define and execute the go-to-market plan for a category-leading product
- Own strategy and performance across lifecycle and growth channels—including email, push, in-app, and light paid media in collaboration with channel owners
- Develop acquisition, upsell, cross-sell, and activation strategies
- Cross-Functional Leadership
- Serve as a fractional leader aligning cross-functional stakeholders across lifecycle, product, analytics, and media
- Lead recurring planning and performance meetings; surface insights and opportunities
- Partner with the current product lead to ensure strategic continuity and alignment during the contract period
- Execution & Optimization
- Build and refine segmentation strategies, lifecycle journeys, and conversion optimization initiatives
- Track and report on KPIs such as CAC, LTV, and channel-level performance
Continuously optimize based on data and user insights
What You’ll Bring
- 7+ years in growth marketing, lifecycle marketing, or product marketing
- Experience in fintech, lending, or another regulated industry
- Proven success owning full-funnel product growth—from customer acquisition through retention
- Deep knowledge of lifecycle marketing frameworks and segmentation strategies
- Strong analytical and forecasting skills with a hands-on, proactive approach
- Ability to work independently and collaboratively in a fast-paced, cross-functional environment
- A scrappy, self-starting mindset with confidence to move work forward and drive impact
Top Skills
Email
In-App Messaging
Paid Media
Push
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