Product Marketing Director

Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.   

With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity. 

We’re seeking our first Product Marketing Director to build and lead this function from the ground up. This leader will define our positioning, sharpen differentiation, enable our sales and partner ecosystem, and ensure our customers fully realize the value of our products. 

The Product Marketing Director will be responsible for creating a compelling market narrative, driving cross-functional go-to-market alignment, and ensuring that every customer touchpoint reinforces Airlock’s value. This is both a strategic leadership role and a hands-on builder role- ideal for someone who can think big while rolling up their sleeves to deliver messaging, content, enablement, and insights. 

This role will work closely with Airlock Digital’s CEO, CRO, Product, Sales, Customer Success, and Marketing teams to ensure alignment and measurable impact. 

• Define Airlock’s differentiated value proposition, with tailored messaging for target segments and personas. 
• Ensure consistent messaging across website, collateral, campaigns, and partner channels. 
• Establish Airlock’s market narrative and thought leadership voice. 
• Craft compelling, differentiated narratives that highlight Airlock’s innovation. 
• Define customer segments, buyer personas, and target audiences. 
• Build and execute GTM strategies for product launches, feature releases, and campaigns. 
• Partner with CRO on GTM ownership; drive frameworks to enable scalable execution. 
• Develop thorough, data-backed GTM strategies for new initiatives—defining the problem space, market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Share learnings across the org for alignment. 
• Drive GTM execution: Balance strategic positioning with day-to-day execution. 
• Lead high-impact launches: Plan and deliver launches of new features and capabilities with measurable business outcomes. 
• Champion data-informed decision-making: Use qualitative/quantitative research, VOC, and A/B testing to validate and optimize. 
• Responsible for setting KPIs and driving business outcomes for major launches. 
• Build playbooks, battlecards, objection handling guides, and competitive positioning tools. 
• Train sales teams and partners to effectively compete against large incumbents. 
• Deliver repeatable pitch, demo, and customer storytelling frameworks. 
• Enable the field with practical tools, collateral, and training that equip them to win. 
• Lead a Voice of Customer (VOC) program; gather insights from customer feedback, adoption, and behavior. 
• Monitor competitors and market trends (EDR/XDR/AV ecosystem). 
• Maintain a strong understanding of the cybersecurity landscape and integrate insights into GTM and positioning. 
• Collaborate with competitive intelligence and analytics teams to refine messaging and execution. 
• Define and own the content strategy—produce datasheets, whitepapers, case studies, blogs, and thought leadership assets. 
• Support creation of blogs, webinars, videos, and thought leadership that educate the market and support demand generation. 
• Amplify customer success stories to highlight real-world impact and build advocacy. 
• Manage and optimize customer touchpoints: website, webinars, communities, roadshows, in-product messaging. 
• Act as the “glue” between Product, Sales, Marketing, and Customer Success. 
• Influence execution and alignment across Finance, Analytics, Channel, and outside partners. 
• Contribute to clear briefs for creative and campaign teams to drive demand. 
• Balance short-term delivery with long-term scalability. 

• 10+ years in product marketing, with at least 3 years in a leadership role. 
• 5+ years in cybersecurity or enterprise SaaS, ideally with direct exposure to endpoint/EDR/application control solutions. 
• Experience in growth-stage companies (<$250M ARR) as well as exposure to larger, more structured organizations. 
• Proven ability to build positioning and messaging that resonates with both technical practitioners and CISOs. 
• Track record of launching products, building enablement programs, and tying GTM to measurable business outcomes. 
• Bonus: Analyst relations experience (e.g., Gartner MQ, Forrester Wave). 
• Builder + Leader: Able to establish the PMM function from scratch, then scale it. 
• Hands-On Operator: Comfortable writing, building decks, and enabling teams directly. 
• Storyteller: Simplifies complex technology into compelling narratives. 
• Data-Driven: Champions evidence-based decision-making and sets clear KPIs. 
• Cross-Functional Glue: Trusted partner across Product, Sales, Marketing, Finance, and CS. 
• Competitive Mindset: Energized by the challenge of competing with larger incumbents 

We don’t think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of USD $190,000 - $240,000. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws.   

At Airlock Digital we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave - Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office Allowance  

We believe in supporting our team members both personally and professionally. Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.  

We will be assessing applications as they come in, so we encourage you to send your resume through to us as soon as possible. All official job offers from our company are extended directly by our recruitment team and will be sent through an official BambooHR document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. No contact from recruitment agencies, thank you. #LI-REMOTE #LI-AF1