The Product Marketing Director will define product positioning and go-to-market strategies for Enformion's solutions, focusing on messaging and market intelligence to drive revenue growth.
Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.
The Product Marketing Director will play a critical role in defining how Enformion’s solutions are positioned and brought to market. This role requires a strategic thinker who is also execution-driven, with experience in B2B technology or data platforms. You will develop product positioning, messaging, and go-to-market strategies that differentiate Enformion’s offerings, support revenue growth, and align with customer needs.
Salary: $150k-$180k
Key Responsibilities
Positioning & Messaging
- Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.
- Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.
- Develop buyer personas within the industries we serve
Go-to-Market Strategy
- Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.
- Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.
- Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.
Market Intelligence & Competitive Insights
- Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.
- Monitor competitor activity and industry trends to identify opportunities for differentiation.
- Share insights and recommendations with product and executive teams.
Sales Enablement
- Develop sales tools, pitch decks, case studies, and ROI calculators to support the sales process that correspond to different buyer roles.
- Train sales and customer-facing teams on product positioning, messaging, and market context.
- Develop a range of customer testimonials for external/internal use, including written case studies
- Conduct win/loss interviews and perform ongoing analysis
Cross-Functional Collaboration
- Partner with product management to align roadmaps with customer needs and market opportunities.
- Work closely with demand generation, content marketing, and digital teams to execute integrated campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 12+ years of experience in B2B product marketing, preferably in SaaS, data intelligence, risk, or compliance technology.
- Strong understanding of enterprise buyer journeys and experience supporting complex B2B sales cycles.
- Excellent communication, storytelling, and presentation skills.
- Experience conducting market and competitive analysis.
- Demonstrated ability to collaborate across teams and influence without direct authority.
- Comfortable working in a fast-paced, growth-oriented environment.
Top Skills
B2B Technology
Data Platforms
SaaS
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