Product Marketing Director

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

The Opportunity

We’re seeking an experienced Product Marketing Director to shape and lead the development of our solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within the Employee Communications line of business.  

In this role, you’ll operate at a strategic level, driving a comprehensive solutions marketing strategy that directly impacts the growth of our business. You’ll partner closely with sales, product management, marketing, and partnerships to position and package our platform and solutions for maximum market impact. 

Success in this role requires a deep understanding of customer needs and the ability to translate that insight into compelling messaging, innovative go-to-market strategies, and powerful sales enablement tools. You’ll combine strategic thinking with hands-on execution — conceptualizing, creating, and maintaining the materials, processes, and campaigns that enable our teams to win in the market. 

Reporting to the General Manager, Employee Communications, you’ll play a key leadership role in influencing how our solutions are presented and adopted, while collaborating across the organization to drive measurable results. 

Key Responsibilities

• Segment our target markets and define our ideal customer profile to successfully position our solutions 
• Develop and maintain buyer personas to influence both product positioning and solution development 
• Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams 
• Work closely and build partnerships with the Product Management team to maintain visibility into product capabilities/roadmap; provide market insight into product direction using customer and market research 
• Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs 
• Develop and oversee GTM strategies and support cross-functional teams in the successful adoption of solutions 
• Conceptualize and develop solution messaging and materials to best position our platform. Work with both sales and marketing to increase mindshare and product adoption 
• Deliver and execute a comprehensive enterprise sales enablement strategy for solutions that tie to revenue targets for the global sales organization. Build awareness internally around sales enablement initiatives and programs 
• Coordinate and help plan joint marketing campaigns to grow sales pipeline and new revenues with account-based marketing, events, promotions, digital marketing, and sales outreach 
• Establish, track and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline 
• Drive solution thought leadership programs 

Technical Skills and Competencies

• Results-driven with proven ability to deliver commitments on time while achieving or exceeding business goals 
• Strategic thinker with strong creative problem-solving and analytical skills, paired with ability to execute 
• Highly collaborative, able to thrive in a geographically distributed environment 
• Proven ability to drive cross-functional teams to meet business objectives and influence without authority 
• Ability to translate solution benefits and features into actionable sales messaging for targeted customers 
• Self-starter who can navigate ambiguity and succeed in a dynamic, hyper-growth environment 
• Strong team player who builds relationships across functions and fosters trust 
• Customer-driven and analytical, skilled at leveraging data to inform and defend decisions 
• Strong communication, critical thinking, and interpersonal skills 

Compensation [ FOR US Roles only] 

We offer a competitive annual base salary of USD XXX - XXX (gross), plus variable compensation, with the final offer tailored to the candidate’s skills, experience, and location. Beyond salary, Poppulo offers a comprehensive rewards package that includes performance-based incentives, multiple health insurance options, accident and life insurance, flexible work arrangements, access to world-class learning and development platforms, and a range of additional perks designed to support your growth and well-being. 

 Why Us?   

• An excellent workplace culture  
• Competitive salary  
• Company performance-related bonus  
• Medical insurance  
• Flexible working hours  
• Educational assistance  
• In-house soft skills training  

Who We Are 

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move. 

We live the Poppulo values each day, as they are key to everything we do. 

• Bring Your Best Self - We show up authentically, are self-aware and always strive to be better. 

• See it. Own it. Solve it. - We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures. 

• Together We’re Better - We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team. 

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, India, the US, and the UK. 

Poppulo is an equal opportunity employer. 

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