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Product Marketing Director

Posted 12 Days Ago
Be an Early Applicant
In-Office
Los Angeles, CA
135K-155K
Senior level
In-Office
Los Angeles, CA
135K-155K
Senior level
The Product Marketing Director leads product pricing strategy, market execution, and collaborates with teams to drive growth and profitability in product launches.
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About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

We’re looking for a strategic and business-savvy Director of Product Marketing to lead pricing strategy, product launch planning, and go-to-market execution for our growing portfolio. This role will be instrumental in connecting consumer insights and market dynamics to bring compelling products to life — and to market — in a way that honors the founders vision and drives business results.

Assessing candidates up to Senior Director level

What You'll Do

  • Lead product pricing strategy and oversee the development and execution of go-to-market plans for new product launches
  • Collaborate closely with Brand, Innovation, and Insights teams to shape the product roadmap, ensuring it reflects emerging trends, brand equity, and evolving consumer needs
  • Translate market data and business performance into actionable strategies that drive growth, profitability, and brand differentiation
  • Build robust business cases by understanding and optimizing for margin, pricing architecture, and financial impact
  • Own and drive key moments in our bi-weekly stage gate process, ensuring cross-functional alignment and milestone achievement
  • Partner with cross-functional teams including R&D, Creative, Sales, and Operations to bring product and promotional initiatives from concept to shelf
  • Serve as a key thought partner to the Innovation team, identifying whitespace opportunities and unlocking new consumer demand
  • Leverage your project management expertise to keep initiatives on track and stakeholders informed
Who You Are
  • You’re energized by a high-growth, fast-paced environment and thrive under pressure.
  • You’re a team player who brings positivity, clarity, and accountability to every project.
  • You seek growth — personally and professionally — and take ownership of your development.
  • You are comfortable giving and receiving feedback and believe great work comes from collaboration, iteration, and high standards.
  • You are organized and detail-oriented, able to juggle multiple priorities and deadlines.
  • You are proactive and able to own projects from conception to execution. 
  • You can adapt to frequent pivots in direction with agility and a can-do attitude.
  • You bring strong communication, relationship-building, and problem-solving skills to the table.

What You’ll Bring 

  • Bachelor's degree in product development, marketing, business, or other related field. 
  • 6+ years of experience in product marketing, brand management, or innovation roles in CPG, retail, or consumer lifestyle brands
  • Proven track record of building and launching successful products with clear business impact
  • Strong analytical skills and a data-driven mindset, with the ability to synthesize complex data into clear insights and strategies
  • A deep understanding of P&L levers and how to make informed business decisions that balance consumer appeal with financial rigor
  • Excellent cross-functional leadership and communication skills — you can influence without authority and bring teams along the journey
  • Experience with structured project management processes and tool

Why this role is special

  • This is a highly visible, hands-on role that sits at the intersection of brand, product, and growth. If you're a strategic thinker who thrives on turning insights into action and loves bringing big ideas to market, we’d love to meet you.

Other Details for Consideration

  • Location of position: Los Angeles, California 
  • In-office requirement: at least 3 days a week 
  • Reports to: VP of Global Sales
  • Salary range budgeted for position: $145,000-$195,000

rhode, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact People & Culture ([email protected]) to request that accommodation.

rhode skin Los Angeles, California, USA Office

Los Angeles, California , United States, 90212

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