Product Marketing Director

Responsibilities

• Work closely with Product and Commercial leadership and in collaboration with Gracenote MarComs functions to develop and drive go-to-market strategies to convert, grow and retain customers and drive revenue for Gracenote products
• Work cross-functionally with key stakeholders to manage GTM activities including product pricing, packaging and promotion  
• Maintain a pulse on product development, roadmaps and feature releases and a strong understanding of how the product works to deliver on client business needs
• Construct and articulate compelling product messaging, segment specific value propositions and differentiation from competitors, benefits and features that resonate with target customers and position Gracenote as the market leader in entertainment data solutions 
• Manage buyer personas and client segmentation to inform messaging and campaign strategies
• Develop client-facing marketing materials and enable commercial teams and external partners to confidently represent solutions and overcome barriers to sale. Materials and support include but are not limited to cross-functional alignment sessions, one sheets, presentation decks, talking points, case studies and website product pages
• Align closely with Customer Success to understand client satisfaction, product challenges/opportunities and individual use cases for Gracenote products
• Ideate external narratives for owned content, thought leadership reports and webinars
• Create operational excellence around the maintenance of competitive intelligence and Gracenote’s differentiators, keeping MarComs, Commercial and Product teams up to speed on the latest news, product developments, positioning and partnerships 
• Collaborate with Marcoms functions including digital marketing, communications, content and events to develop and execute integrated marketing plans that support commercial priorities
• Drive product marketing strategy and provide support across paid and owned digital campaigns, industry conferences & speakerships, client events and more

Qualifications

• 5-7+ years experience in B2B Product Marketing or Marketing
• Experience in the advertising industry preferred
• Fundamental knowledge of Product Marketing and a good understanding of related marketing functions
• A proactive, goal-oriented team leader able to work independently and collectively in a fast-paced environment
• Strong strategic and analytical skills that can be applied to interpret business priorities and develop marketing and commercial materials
• Excellent organization, project management and problem solving skills
• Amazing writing and slide deck skills and be able to tell a cohesive story through a narrative or a deck
• A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner
• Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions 

Working Style

• Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done Playing well with others is a must.
• Teamwork is how the best work gets done. Build working relationships inside and outside the organization
• Work independently on a small team with a tremendous amount of responsibility
• Work in a dynamic environment where new projects and pop-up often
• Ability to navigate ambiguity and evolving dynamics with a structured approach
• Excited by generating and adopting new ways of working
• Intellectually curious and collaborative with a strong work ethic
• Energetic, passionate, with an appetite to grow