Director, Product Marketing (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable hybrid managed cloud solutions, we help businesses achieve sophisticated, technology-driven outcomes. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cyber Resilience solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
We are seeking a strategic, hands-on Director of Product Marketing to build and scale a high-impact product marketing function that directly supports revenue growth, sales enablement, and go-to-market alignment. You are joining RapidScale at a pivotal moment. As we aim to move upmarket and differentiate in a crowded and commoditized hybrid cloud services space, we are shifting our focus toward enterprise buyers in knowledge-driven industries with high outsourcing needs and limited in-house IT capacity. Your work will be central to repositioning our brand and product narrative for business outcomes.
You will bring deep experience in B2B hybrid cloud services or SaaS, a passion for creating scalable product marketing engines, and a proven ability to align messaging, enablement, and strategy to business results. A key area of focus will be building RapidScale's hybrid cloud story and developing frameworks that support repeatable, high-velocity go-to-market execution. This leader will architect the foundational structure, processes, and team required to move RapidScale from feature-focused messaging to a value-driven, outcomes-oriented approach that resonates with enterprise decision makers.
Success in this role will be measured by:

• Increased win rates and deal velocity in enterprise segments
• Improved sales readiness and content utilization
• Clear, differentiated messaging used consistently across marketing and sales channels
• Accelerated ramp-up of new offers and go-to-market motions

Key Responsibilities:
Strategic Impact and Leadership

• Partner with the CMO and executive leadership to define and evangelize a unified go-to-market strategy that elevates RapidScale's relevance in the enterprise space
• Drive a shift from transactional, feature-led selling to insight-led marketing that speaks to CIOs, CFOs, and business unit leaders
• Establish a repeatable framework for value proposition design, segment differentiation, and vertical storytelling

Build and Scale Product Marketing Function

• Define the vision, charter, and roadmap for the Product Marketing team in alignment with evolving business needs.
• Develop career paths and mentorship models to grow a high-performing team with specialization across solution areas, industries, and buyer personas.

Go-to-Market Strategy and Execution

• Lead product positioning and messaging frameworks focused on business value, not technical features
• Drive the creation of content and collateral that supports the full buyer journey, including solution briefs, customer stories, presentations, and battle card
• Establish and manage the launch process for new offers and feature enhancements
• Act as the marketing lead in cross-functional go-to-market initiatives with Sales, Product, Operations, and Customer Success

Sales Enablement

• Build and contribute to scalable sales enablement programs that improve sales readiness, win rates, and deal velocity
• Partner closely with Sales leadership to define enablement priorities, develop training materials, and deliver field-facing resources

Hybrid Cloud Story Development

• Own the creation and evolution of RapidScale's hybrid cloud positioning
• Collaborate with Product and Solution Architects to translate technical capabilities into differentiated, outcome-focused narratives
• Enable field teams to clearly articulate the hybrid cloud value proposition across buyer personas

Customer and Market Alignment

• Lead persona and segment research to deepen understanding of buying triggers, challenges, and decision criteria in target industries
• Use customer data, win/loss insights, and market analysis to continuously refine positioning and messaging
• Build a systematic approach to gathering customer insights, market trends, and competitive intelligence
• Translate market data into actionable recommendations for Product, Sales, and Marketing

Qualifications:
Minimum Qualifications

• Bachelor's degree in a related discipline and 10 years of experience in a related field. The right candidate may also have a combination such as a master's degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of experience in lieu of a degree
• 5 or more years in a management or leadership role

Preferred Qualifications

• Proven success marketing complex cloud, managed services, or hybrid IT solutions
• Strong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeys
• Exceptional communicator with a track record of creating high-impact messaging that resonates with technical and business audiences
• Experience developing sales enablement programs that support direct and partner-led selling motions
• Experience building GTM motions for technical solutions and translating them for business buyers
• Demonstrated ability to build structure, processes, and teams from the ground up in fast-growing environments
• Knowledge of hybrid cloud, IaaS, security, and digital transformation trends preferred

USD 131,600.00 - 219,400.00 per year
Compensation:
Compensation includes a base salary of $131,600.00 - $219,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 06/05/2025