Ready to make an impact? As part of the HubSpot Product Marketing team, you'll drive the go-to-market strategy for our upmarket segment, translating our customer platform capabilities into compelling narratives that help mid-market and enterprise buyers grow better.
You'll own positioning, sales enablement, and demand generation for HubSpot's customer platform within the upmarket segment. You'll work closely with product teams, sales leaders, revenue marketing, and the broader PMM organization to ensure our most complex prospects understand the strategic value of HubSpot's platform.
In this highly cross-functional role, you'll partner with sales, revenue marketing, product, proof, and GTM teams globally to bring our upmarket value proposition to life through industry campaigns, customer stories, and targeted enablement.
In this role, you'll:Drive upmarket go-to-market execution
- Build and execute industry-specific campaigns (verticals like healthcare, financial services, manufacturing, tech/SaaS) that expand TAM and strengthen HubSpot's competitive position
- Create high-impact sales enablement assets—pitch decks, one-pagers, discovery frameworks, objection handling, demo guidance—that equip corp and mid-market sellers to win complex deals
- Partner with revenue marketing to deliver integrated campaigns that map to the full buyer journey and drive trackable marketing-influenced revenue
Own upmarket content and proof strategy
- Develop customer stories, case studies, and vertical proof that reduce friction in enterprise sales cycles
- Translate product capabilities into outcome-focused messaging tailored to upmarket buying committees
- Maintain and refresh industry web pages, ensuring messaging reflects current market positioning and customer needs
Enable cross-functional alignment
- Work closely with Hub PMMs to identify high-impact launches for the upmarket segment and provide overlay support (webinars, demos, vertical assets)
- Collaborate with Proof, Pre-Sales, and Partner Marketing to source stories, co-create content, and activate partnerships
- Build strong relationships with corp and mid-market sales leaders to understand friction points, win/loss patterns, and enablement gaps
- Have advanced knowledge in product marketing with a track record of executing impactful, innovative go-to-market programs
- Are skilled storytellers who can develop compelling, customer-centric narratives for various personas and coach others to do the same
- Can interpret data and market insights to make decisions and prioritize initiatives that drive revenue outcomes
- Excel at cross-functional collaboration, aligning stakeholders with differing perspectives toward shared goals
- Thrive in ambiguity and adapt quickly as priorities shift
- Demonstrate our Grow Getter attributes: Mission First (Results & Winning), Bold & Courageous, Learning & Growth, Adaptive & Urgent, and Human
- Have strong reporting, project management, and communication skills
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
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