Product MarCom Specialist- Consumer Electronics

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

The Product Marcom Specialist for Consumer Projectors will play a crucial role in managing relationships with influencers and media, designing creative campaigns for both online and offline channels, and driving brand messaging initiatives. This position requires a strategic thinker with experience in campaign management, event coordination, and data analysis to monitor performance metrics. A background in the gaming industry is preferred to strengthen brand relevance within the gaming community.

Duties & Responsibilities:

Influencer and Media Management:

• Build and nurture relationships with media and influencers in gaming and tech to enhance brand exposure and credibility
• Lead influencer marketing to promote projector products to target audiences

Creative Campaign and Branding Management:

• Strategize and manage brand messaging across channels to connect with gaming, home, and portable projector users
• Work with creative teams to develop content that supports brand positioning and appeals to key segments

Event Planning and Execution:

• Plan and coordinate brand events such as gaming expos, tech shows, and community activities to boost visibility and engagement
• Oversee all event logistics, partnerships, and promotions to ensure alignment with brand goals

Data Analysis and Performance Tracking:

• Monitor campaign data and performance metrics (reach, engagement, ROI) to assess marketing effectiveness
• Deliver regular reports with insights and recommendations to improve future campaigns
• Use Google Analytics 4 to identify trends in digital marketing campaigns, including website, email, CPC ads, organic search, and social media

Required Experience, Knowledge, Skills, and Abilities:

• 2-4 years in marketing communications, with expertise in media and influence management, campaign management, and event coordination
• Contract negotiation with Influencers, media outlets, giveaway vendors, and booth builders
• Proficient in data analysis, performance tracking, and reporting; strong communication and organizational skills; creative and detail-oriented
• GA4, HubSpot, Google Search Console, and project management tools
• Strategic thinker, collaborative, data-driven, with a passion for gaming and consumer tech

Education:

• Education: Bachelor’s degree in marketing, Communications, or related field

Compensation:

Based on experience, we offer a highly competitive base salary plus bonus

Position Type:

• Full-Time
• Office-Based
• 15% Travel- Local and regional travel as needed