Product Manager, Activation

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team combines creativity, data-driven insights, and operational excellence to shape the experiences that make Snapchat engaging and impactful for our global community. This team of Designers, Product Managers, and Strategists works collaboratively across areas like Core Growth, Content, Bitmoji, Augmented Reality, AI, and Emerging Products. Together, they craft innovative solutions that enhance user connections, elevate content and AR experiences, and drive the growth and evolution of Snapchat's core platform.

We’re looking for a Product Manager to join our Product team at Snap Inc!

What you’ll do:

• Own the vision, strategy, and roadmap for Activation across registration, login, recovery, verification, permissions, and age assurance on mobile and web

• Build reliable, secure, low-friction flows that maximize successful account creation and access while protecting user safety, privacy, and platform integrity

• Partner with Trust and Safety, Security, Privacy, and Legal to meet policy and regional requirements for age assurance, data handling, and consent with minimal user friction

• Partner with User Acquisition as users arrive, then work closely with the Onboarding team to drive new users to CPV as quickly as possible

• Design and analyze graph-aware experiments and risk-based challenges, and track a focused KPI set: registration completion, login success, time to verified, permission opt-in, and Help Center contact rate

• Lead delivery with Engineering, Design, and Data Science, and partner with SRE and Support to improve reliability, latency, and incident response, including safeguards for third-party dependencies like SMS delivery

Knowledge, Skills & Abilities:

• Strong technical acumen and systems thinking applied to identity, authentication, authorization, and risk mitigation in consumer products at scale

• Skilled at translating policy and regulatory requirements into product and technical requirements without unnecessary friction

• Excellent communication and stakeholder alignment skills with experience influencing cross functional partners across Security, Privacy, Legal, User Acquisition, and Marketing

• Deep analytical ability with proficiency in funnel analysis, experiment design, and interpreting model performance and trade offs

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 4+ years of experience building and shipping products at a technology company; OR a Masters and 3+ years of experience

Preferred Qualifications:

• Experience working on authentication, onboarding,  trust and safety, or adjoining systems that involve identity and verification

• Product management experience with ownership of login, registration, identity verification, or permissions flows at scale

• Background in abuse prevention, bot and fraud detection, rate limiting, and risk based authentication

• Familiarity with youth safety and age assurance approaches and the privacy by design principles that support them

• Understanding of mobile and web platform capabilities and limitations for permissions, notifications, and device identifiers

• Experience partnering with SRE and developer platform teams to improve reliability, observability, and documentation of critical path systems

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.