Product Director, Strategic Marketing, Advanced Technology

Innovation starts from the heart. Our Advanced Technology (AT) teams harness the imagination, courage, and resourcefulness to think beyond what’s currently possible, and create solutions for patients many years into the future. If you’re an early-stage innovator, then Edwards AT team is the place for you to take the next steps in your career. We’ll give you the tools and resources you need to create groundbreaking innovations that shape the future of structural heart technology.

This is a fantastic opportunity for you to lead and drive market development activities, including clinical marketing and market intelligence initiatives, for the APTURE transcatheter shunt program and other AT technologies. You will be a trusted partner to our key opinion leaders, clinical investigators, and internal teams particularly Medical Affairs, Clinical Affairs, Strategy, Regulatory, and R&D. This is an exciting time to join the Strategic Marketing team in AT as we scale up our efforts to drive access and awareness around the APTURE shunt program and shape the market of devices solutions for the treatment of heart failure. This position reports directly to the Vice President, Strategic Marketing (AT).

How you'll make an impact:

• Lead the development and execution of our targeted podium strategy across leading global conferences to maximize the reach and impact of APTURE evidence and differentiation via late-breaking data, presentations, and symposiums
• Closely collaborate with leading Key Opinion Leaders (KOLs) and physicians on key data and evidence presentations and amplify APTURE messaging across channels
• In partnership with clinical affairs, lead key discussions during Executive Committee, Steering Committee, and principal investigator meetings
• Develop and communicate APTURE’s value proposition in a continuously evolving space, in alignment with multiple functions
• Create and disseminate print materials, speaker decks, and other assets to amplify APTURE data and value proposition, with alignment from multiple functions
• Provide marketing leadership for APTURE differentiation initiatives
• Partner with Medical Affairs on the APTURE publication strategy
• Support Therapy Awareness and Market Development initiatives
• Regularly update and get buy-in from senior leadership (SVPs and CVP) on key initiatives
• Lead market research initiatives in the Heart Failure space in order to drive strategy
• Gather feedback and insights from KOLs, physicians, and other external stakeholders to inform insights and strategy
• Be the resident expert on the Heart Failure space, and provide insights to inform the product roadmap and clinical trial strategy
• Direct external vendors, creative agencies and consultants as needed

What we look for (required):

• Bachelor's Degree in related field, 12+ years of relevant experience in medical device marketing or healthcare industry required OR
• Master's Degree or equivalent in in related field, 10+ years of relevant experience in medical device marketing or healthcare industry

What we look for (preferred):

• Medical device marketing expertise with a strong track record of successful development and execution of marketing programs/campaigns
• Strong clinical depth and ability to form trusted partnerships with KOLs and leading physicians
• Ability to navigate challenging situations and have difficult conversations in a productive and respectful manner
• Rigorous clinical data analytics and creative data visualization experience strongly preferred
• Experience working in Cardiology / Structural Heart Disease / Heart Failure strongly preferred
• Demonstrated experience in synthesis of complex clinical and market information into key stakeholder-specific messages, while owning the details
• Strong leadership skills and proven ability to lead through influence in order to gain cross-functional alignment and rally functions around a common vision
• Strong analytical skills, superior content development skills, presentation creation, preparation and delivery, and excellent interpersonal skills
• Ability to thrive (and not just survive) in a fast-paced, complex, and dynamic work environment while managing competing priorities
• Willingness to develop creative solutions to overcome challenges
• Positivity, openness to change, respectful and collaborative team player and excitement to embrace ambiguity

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $170,000 to $241,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.   

Every employee is essential to Edwards’ success, and we’re ready to help you advance along your career path! Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world.  As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role.  If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19 or have a valid religious or medical exemption from being vaccinated. 

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.