Principal Product Marketing, Advertising

Advertisers face an increasingly complex and fragmented inventory and audience landscape. Coupled with the proliferation of devices and substantial amounts of data, media investment has become unwieldy and complex for brands.  

Adobe Advertising, as part of Adobe's suite of Experience Cloud products, helps businesses create and manage advertising campaigns across media channels. It features a demand-side platform (DSP), a search advertising solution (SSC), and a creative management platform.  

• The DSP helps customers centralize their purchasing and optimization of digital advertising inventory across various channels and publishers, from display and video to CTV. 

• The Search, Social, and Commerce platform allows customers to plan, measure, and optimize bid strategies across paid search, social, and commerce apps using AI.  

• Adobe Advertising Creative reduces timelines by making creative changes in a single tag and sequencing creatives in a decision tree model.  

This Product Marketing Manager leads product and business strategy from a Product Marketing perspective. You will ensure what we are building and messaging drives pipeline, expands share of wallet in existing accounts, and grows new business to hit revenue targets. You will work closely with the rest of the Advertising PMM team to ensure product launches, messaging, and content address market problems and align to our positioning.  

What You’ll Do  

• Collaborate with the product management and marketing campaign team to develop product positioning and messaging that resonate with our target buyer personas 

• Work cross-functionally with product management, program management, product operations, engineering, business operations, and other key teams to support product launches  

• Train team members on problems we solve for our buyers and users, develop sales plays, and build external collateral to enable customers how and when to use the product 

• Support industry and competitive analysis to refine our market position 

• Collaborate with marketing teams to translate strategy into execution tactics 

• Contribute to buyer personas and map positioning and marketing needs accordingly 

• Evangelize the Advertising products through thought leadership in the market, including public speaking and by-line articles, in partnership with marketing and communications  

• Be a leader within the Product Marketing team 

• Prioritize and build innovation with other solutions in the Experience Cloud  

Experience 

• Bachelor’s Degree in Business/Economics/Communication/Math; MBA preferred 

• 3+ years of experience in product management and/or marketing in AdTech or MarTech 

• Proven excellence in writing and communication with an ability to simplify rather than complicate difficult or technical concepts 

• Ability to focus on getting results while always keeping the strategy in mind. Both able to influence and willing to roll up sleeves to kickstart initiatives.  

• Ability to build credibility with product teams sales teams and customers  

• Record of showing longevity in initiatives over multiple years 

• Tireless work ethic and true passion for the advertising space 

• A human approach to technology and a strong command of technology that will garner respect of product management and engineering 

• Able to assess broad market dynamics and zero in on the ones that will make the greatest impact