Principal Product Manager - Vertical Partnerships

We have an opening for a Principal Product Manager who will shape and grow Constant Contact's partner ecosystem through product innovation and strategy. This is not a Sales or Business Development role; you'll strategically define the product playbook for strategic partners, prioritizing integrations and experiences that reduce one-off work, give Sales a common set of solutions that meet partner needs, and deliver a consistent user experience that drives meaningful business growth.

Your focus is the strategic partner product playbook: defining a common set of solutions and experiences that leverage our industry leading products to meet partner needs, reduce one-off work, and give Sales a clear path to land and expand. You’ll identify the right offerings, shape integrations and workflows that fit how they and their customers operate, and scale what works into a repeatable model. Priorities will follow where the evidence is strongest, so specific partners and use cases will evolve as we learn. What stays constant is building a consistent user experience and a playbook Sales can use across strategic partnerships to drive business success without reinventing the approach each time.

You’ll share company goals for user acquisition, revenue, and average selling price (ASP) with Strategic Partnerships (our business development team), and you’ll work across the company to deliver them. Expect daily collaboration with Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, and Data teams, as well as external partners.

This is an individual contributor role with company-wide scope. You’ll succeed by building trust and alignment with teams that have their own priorities.

What you’ll do:

• Own the product strategy, roadmap, and launch of partner-driven experiences across multiple industry verticals
• Build a reusable playbook: define how we identify, validate, and scale strategic partnerships, and which product solutions and experiences carry over from one partner to the next so Sales has a common approach that reduces one-off work and delivers a consistent user experience.
• Define and ship integrations, embedded experiences, co-built offers, templates, and marketplace listings with partners including platforms, industry associations, networks and franchises, agencies, resellers, ecommerce providers, and AI companies
• Work with engineering on APIs, data flows, authentication, and integration quality, including reliability, security, and ongoing maintenance
• Identify where AI can speed up partner and customer onboarding, content creation, and automation, and prioritize it with engineering and design
• Run discovery with partners and customers, then turn it into a clear roadmap and prioritized backlog
• Design and run pilots with defined success criteria, then make scale, change, or stop decisions based on the data
• Align and drive cross-functional teams across Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, Data, and Strategic Partnerships to deliver partner products. You’ll set direction and priorities through influence, shared goals, and clear communication. Together you’ll define packaging, pricing, rev-share and co-sell models, launch plans, partner enablement, and ongoing support for each partner product.
• Set and track the metrics for each partner product, including partner-sourced accounts, activation, attach rate, retention, expansion, ASP, and revenue
• Share what you learn, coach colleagues informally, and help raise the quality of partner-product practice

Who you are:

• 8+ years in product management, ideally in B2B, SaaS, platform, marketplace, or partner-integration products. We care more about what you’ve shipped and learned than about years or titles.
• Experience taking a product from an unclear problem through validation, MVP, and launch, ideally with an external partner or integration
• Comfort discussing APIs, integrations, data models, and system design with engineers, and writing clear technical requirements
• Vertical SaaS or industry-specific partnership experience (for example, Real Estate, financial services, or home services)
• Experience with rev-share, co-sell, or embedded distribution models
• Experience linking product work to business results such as acquisition, revenue, attach rate, or retention
• Experience turning customer and market insight into product decisions, ideally for small business or vertical audiences
• Track record of leading cross-functional work and driving results through influence
• Ability to make sound decisions with incomplete information and to define structure where little exists

How we work:

Constant Contact combines the strengths of an established company with the pace of a startup. We have 30 years of customer trust, a large base of small businesses, and the resources to back good ideas. On the B2B team, you’ll get the speed and freedom to use them.

• Initiative is expected and rewarded. You’ll have room to identify opportunities, propose new approaches, and carry them through without waiting for a long approval chain.
• Invention and reinvention are part of the job. You’ll build new products and also rethink how we approach partnerships, from process to packaging.
• Small, fast cycles. We favor quick pilots, clear success criteria, and decisions based on results.
• Scale behind you. You can use the company’s customers, data, brand, and cross-functional experts to make a new idea work faster than a startup could.

How we’ll measure success:

Within your first year:

• Multiple partner experiences launched, each with measurable growth in new accounts and revenue
• A documented, repeatable playbook tested across more than one vertical and market
• Evidence-based decisions on which verticals to scale, adjust, or stop
• A prioritized pipeline of next opportunities, backed by market and customer evidence

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